Cascade Blog

What makes VOTC (Voice of the Competitor) research different than a typical Win-Loss study? Why is your typical Win-Loss study ...

We’ve launched another Inbox Education Series.  This time focused on understanding the differences between VOC and VOCC research. Each Inbox ...

Over the last few months we’ve been putting together a few educational series on various aspects of Competitive Intelligence and ...

Given we’ve recently moved into 2014 I thought I would pass along what some of our most popular competitive intelligence ...

Voice of the Competitor’s – Customer (VOCC) – Research You need to understand why they bought from the competitor. And ...

Play here.

Slides here.  

Voice of the Competitor (VOTC) – Research  To learn more: Sign up for a 3 part, email based series on ...

Recorded on December 10th, 2013. You can play the recording here.

You can download the deck here.

Cascade Insights will be hosting two competitive intelligence and market intelligence webinars in December. The first is on December 10th ...

As presented on 11/21/2013. Download the presentation here.  

I travel quite a bit given what we do, and in general I am on a plane at least once ...

Recruitem is a fantastic tool that makes it brain dead simple to build X-Ray Queries that target Google+, LinkedIn, GitHub, ...

MillionShort provides an interesting perspective on a typical search query. With MillionShort you can quickly exclude the top 100, 1,000, ...

We recently launched a email based educational series focused on Twitter. In the three part series – delivered directly to ...

As presented on 11/13/2013. Download the presentation here.

We think of the Chief Technology Officer (CTO) and Chief Information Officer (CIO) as the technical centers of gravity in ...

We recently launched a email based educational series focused on LinkedIn. In the three part series – delivered directly to ...

A number of companies focus on competitor research.  But how do you tackle competitor research when you find yourself losing ...

Indeed is a tool that we’ve come to rely on across a number of different projects.  While there are caveats ...

Register here. Abstract: Job Postings serve a single primary purpose. To generate a solid candidate for the position in question. ...

Mining Job Postings – Play.

This is a transcript of the CI Life Podcast, Episode 37. If you’d rather listen to the podcast, click here. [music] ...

This is a transcript of the “Competitive Intelligence” Podcast, Episode 36. If you’d rather listen to the podcast, click here. Sean ...

As presented on 08/29/2013. Download the presentation here.

Understanding the Innovator’s Dilemma – Play.

Steve Ballmer will be retiring as Microsoft CEO in the next 12 months. Steve Ballmer joined Microsoft in 1980 as ...

This is a transcript of the CI Life Podcast, Episode 35. If you’d rather listen to the podcast, click here. Sean: ...

This is a transcript of the CI Life Podcast, Episode 34. If you’d rather listen to the podcast, click here. Sean: ...

This is a transcript of the CI Life Podcast, Episode 33. If you’d rather listen to the podcast, click here. Sean ...

This is a transcript of the CI Life Podcast, Episode 32. If you’d rather listen to the podcast, click here. ...

We’ve launched another Inbox Education Series.  This time focused on how to effectively mine LinkedIn for Competitive Intelligence or Market ...

We’ve launched another Inbox Education Series. This time focused on how to effectively mine Google Trends for Competitive Intelligence or ...

Is secrecy important to your business’s success?  I can say with some certainty, probably not, even if your business tries ...

“Android users are currently downloading 500-million more apps per month than Apple” http://t.co/3vBM01F8p8 Reeder, gReader & Other Popular Feed Reading ...