Slideshare Presentation – Voice of the Competitor

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During this presentation you’ll learn more about Voice of the Competitor (VOTC) research.

First what it is, then how it compares with Voice of the Customer (VOC) research, and lastly how you can incorporate Open Source Intelligence (OSINT) and Human Intelligence (HUMINT) into VOTC efforts.

 

Voice of the Competitor (VOTC) – Research and Analysis from Cascade Insights

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