Voice of the Competitor’s – Customer (VOCC) – Research
- You need to understand why they bought from the competitor. And why they might again.
Voice of the Competitor’s – Partners (VOCP) – Research
- You need to understand why partners bond with the competitor and why they choose that relationship over you.
Voice of the Competitor’s – Influencers (VOCI) – Research
- You need to understand why they are so interested in promoting another company’s products.
