Understanding: Voice of the Competitor Research (VOTC) – VOCC, VOCP, and VOCI

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Voice of the Competitor’s – Customer (VOCC) – Research

  • You need to understand why they bought from the competitor. And why they might again.

Voice of the Competitor’s – Partners (VOCP) – Research

  • You need to understand why partners bond with the competitor and why they choose that relationship over you.

Voice of the Competitor’s – Influencers (VOCI) – Research

  • You need to understand why they are so interested in promoting another company’s products.

 

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