Measuring Marketing Success

Popular and profitable are not necessarily the same thing.
Learn how to gauge whether your marketing initiatives are
raking in the revenue, not just the retweets.

[social_warfare]
B2B Revealed Podcast With Sean Campbell

Podcast Episodes

All 8 /B2B Buyer Persona Research 3 /B2B Channel Market Research 0 /B2B Churn Analysis 0 /B2B Competitive Landscape Analysis 1 /B2B Customer Experience Research 0 /B2B Customer Journey Mapping 0 /B2B Go-To-Market Research 0 /B2B Market Opportunity Research 0 /B2B Market Research Blog 6 /B2B Market Segmentation Research 0 /B2B Marketing Blog 3 /B2B Messaging 2 /B2B New Product Launch Research 0 /B2B Thought Leadership 1 /B2B Usability Testing 0 /Blog Posts 2 /Brand Research 1 /Case Study 3 /Concept Testing 0 /Content Marketing 0 /Customer Satisfaction Research 0 /Data-Driven Marketing Research 0 /Jobs-To-Be-Done 0 /Key Buying Criteria 1 /Marketing Enablement 0 /Marketing Strategy 0 /Message Testing Research 1 /Partner Enablement 0 /Product/Service Research 0 /Sales Enablement Marketing 0 /Sales Enablement Research 0 /User Personas 0 /Videos 4 /Win/Loss Analysis 0

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

Here's how we used B2B research to help a client develop impactful thought leadership content.
September 21, 2023/by Raeann Bilow

Case Study: How to Successfully Launch a New Product With Buyer Persona Research

Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
September 14, 2023/by Raeann Bilow

Case Study: How to use B2B Buyer Personas to Persuade Decision Makers

Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
September 7, 2023/by Raeann Bilow

The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
August 24, 2023/by Raeann Bilow

Offsite 2023

We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.
August 10, 2023/by Brian Surguine

SaaS Messaging and Positioning: Successful vs. Struggling

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
August 1, 2023/by Raeann Bilow

Video: Top 5 Types of B2B Market Research

We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
June 28, 2023/by Raeann Bilow

Cascade Insights Announces New Ownership Structure

Cascade Insights, a leading provider of market research and marketing…
June 16, 2023/by Raeann Bilow
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