The “Competitive Intel” Episode 20 Transcript – What is the Competitor’s Pricing?
Information about competitors’ pricing is a very common competitive intelligence request. This effort generally requires triangulation and assembly of data ...
The “Competitive Intel” Episode 19 Transcript – Understanding the Technology Adoption Lifecycle
As a product or technology matures, the profile of a “new customer” changes, from the fast movers always on the ...
The “Competitive Intel” Episode 18 Transcript – Human Intelligence – Part I
In most types of competitive intelligence analysis, human sources should play a role. As you interview people you will gain ...
The “Competitive Intel” Episode 17 Transcript – Researching Private Companies
Many competitive organizations that have relatively developed processes for investigating larger public companies have a difficult time getting information about ...
The “Competitive Intel” Episode 16 Transcript – Analyzing the Co-opetition
As described in the book of the same name by Adam Brandenburger and Barry Nalebuff, co-opetition is the concept of ...
The “Competitive Intel” Episode 15 Transcript – Hunting for Disruptive Innovation
Clayton Christensen’s book, The Innovator’s Dilemma, is well known for its focus on fostering disruptive innovation. From a competitive intelligence ...
The “Competitive Intel” Episode 14 Transcript – Porter’s Five Forces
Analyzing the factors that drive profit in a given industry, a powerful ability for a competitive intelligence organization, is the ...
The “Competitive Intel” Episode 13 Transcript – Developing Battlecards for Sales Teams
One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...
The “Competitive Intel” Episode 12 Transcript – CI Communities you should know
For information about competitive intelligence as a discipline, the Strategic and Competitive Intelligence Professionals (SCIP) website is a great place ...
The “Competitive Intel” Episode 11 Transcript – Books every Competitive Intelligence professional should own
Well-chosen business books are both intellectual pleasures and powerful tools. Those described here are the ones we constantly recommend to ...
The “Competitive Intel” Episode 10 Transcript – Don’t fetch sticks: fetch answers: Orienting CI Efforts around KIQ’s
Building High-Value CI on a Foundation of KIQs We often see CI organizations define their goals with a focus on ...
Annual Investigative Reporters & Editors Conference
FOR IMMEDIATE RELEASE Contact: [email protected] Phone: 503.898.0004 www.cascadeinsights.com Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative ...
The “Competitive Intel” Episode 9 Transcript – Reverse Engineering a Competitor Customer List
Knowing who your key competitors’ customers are for B2B products is extremely valuable, both as a first step in attempting ...
The “Competitive Intel” Episode 8 Transcript – Influencer Identification and Analysis
Market Influencers: Identification and Analysis Companies have dwindling direct influence over the public conversation about their products and services. At ...
The “Competitive Intel” Episode 7 Transcript – Counter Competitive Intelligence
Turning CI Inward to Protect Your Company Competitive intelligence professionals typically spend their time and attention looking outward at other ...
The “Competitive Intel” Episode 6 Transcript – Win / Loss for the Rest of Us
Improving Outcomes of Win-Loss Analysis No matter how you go about win-loss analysis, you are looking to get to the ...
The “Competitive Intel” Episode 5 Transcript – Reporters and Competitive Intelligence
What Competitive Intelligence Can Learn from Investigative Reporters News reporters use an intriguing mix of tools that directly correlate to ...
The “Competitive Intel” Episode 4 Transcript – Analysis of Competing Hypothesis and the Battle of Ideas
Making Intelligence Smarter: Analysis of Competing Hypotheses A portion of competitive intelligence work is simply gathering source information. However that ...
The “Competitive Intel” Episode 3 Transcript – Every Day OSINT — LinkedIn, Slideshare, and Quora
Open source intelligence can make you more effective every day, in a wide variety of tasks—not just competitive intelligence. Sales, ...
The “Competitive Intel” Episode 2 Transcript – Ethics Applied
Questions of ethics are always a point of interest in competitive intelligence (CI), and workshops on this topic are a ...
The “Competitive Intel” Episode 1 Transcript – CES and Trade Show Intelligence
Industry events are outstanding opportunities for gathering information from competitors, customers, partners, and distributors. There’s a gold mine there for ...
