June 20, 2018 Marketing Madness: Chasing Viral Dreams Your video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers. Read More
December 1, 2017 People-Centric Marketing: Wisdom From Tom Shoemaker Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy. Read More
January 17, 2017 Sales Needs A Say In Strategy http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3 Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy. Read More