Isa received her B.A. from Bard College. She was a journalist before joining Cascade Insights. She primarily works with editing and sharing the podcast and blog.
What we learned when we market researched ourselves… and how it sharpened our B2B marketing strategy. Lessons in market segmentation.
When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.
Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
Before your next B2B product launch, make sure you aren’t experiencing any of the following red flags. Market research has the cure.
We’ve collected some of the most common mistakes that B2B sales reps make. Here’s how to recognize and avoid these blunders.
The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Eight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
Getting an appropriate number of responses to surveys for B2B tech research can be challenging. A qualitative study isn’t a bad compromise.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
To avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. Deliver bad news in a constructive way.
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.