Ageism In Tech

Tech Needs More Age Diversity

Ageism in tech cannot simply be written off as older workers being less capable than their younger colleagues. We've got a reading list to prove it. 
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In Defense of Women in Tech

In Defense of Women In Tech

There is nothing in women’s nature, collective ambitions, or capabilities that make them less qualified than men in STEM fields.
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Narcissism: Marketing’s Nemesis

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI.
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Spend Wisely: LinkedIn Marketing Tips

The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.
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Shoot For The Moon (Within Reason)

Whoever has the most information should do the most talking... and make the first offer. American Negotiation Institute Director Kwame Christian shares business negotiation tactics in this episode of B2B Revealed.
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How Craig Walker Killed The PIN

The killing of the conference call PIN is a case study in disruption. Get an inside look at an innovator's journey with Dialpad Founder & CEO Craig Walker. In this episode of B2B Revealed: how UberConference did away with the PIN, enhanced security with participant visibility, and acquired millions of phone numbers.
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Does it Sell? Content Marketing Tips

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
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Write Right: Convincing Content

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.
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