The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
About Isabel Gautschi
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Meanwhile lets just say that we are proud Isabel Gautschi contributed a whooping 91 entries.
Entries by Isabel Gautschi
Coronavirus is disrupting business operations regardless of industry and company size – and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.
Everything promises to accelerate, optimize, and transform. But, um, what does it do? Your B2B content strategy should prohibit marketing buzzwords.
B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.
B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.
We’ve launched a new Cascade Insights B2B Marketing Blog & B2B Market Research Blog.
After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.
Ageism in tech cannot simply be written off as older workers being less capable than their younger colleagues. We’ve got a reading list to prove it.
There is nothing in women’s nature, collective ambitions, or capabilities that make them less qualified than men in STEM fields.
B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of “Unleash Possible: A Marketing Playbook That Drives B2B Sales,” shares her thoughts on measuring marketing ROI.
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