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Isabel Gautschi

Isabel Gautschi

About Isabel Gautschi

This author has not written his bio yet.
But we are proud to say that Isabel Gautschi contributed 91 entries already.

Entries by Isabel Gautschi

B2B Thought Leadership: How To Use Data Effectively

January 1, 2021

The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.

Nearly 80% of Business Activity Is Disrupted By Coronavirus

March 25, 2020

Coronavirus is disrupting business operations regardless of industry and company size – and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.

“I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords

November 19, 2019

Everything promises to accelerate, optimize, and transform. But, um, what does it do? Your B2B content strategy should prohibit marketing buzzwords.

B2B Focus Groups: Aim for Alchemy, Avoid Anarchy

September 2, 2019

B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.

B2B Brand Research: Don’t Skip the Qual

April 18, 2019

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.

We’ve Moved… New B2B Marketing & Market Research Blogs

February 12, 2019

We’ve launched a new Cascade Insights B2B Marketing Blog & B2B Market Research Blog.

Horror Stories: B2B Tech Messaging

February 1, 2019

After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.

Tech Needs More Age Diversity

September 28, 2018

Ageism in tech cannot simply be written off as older workers being less capable than their younger colleagues. We’ve got a reading list to prove it. 

In Defense of Women In Tech

September 28, 2018

There is nothing in women’s nature, collective ambitions, or capabilities that make them less qualified than men in STEM fields.

Narcissism: Marketing’s Nemesis

April 20, 2018

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of “Unleash Possible: A Marketing Playbook That Drives B2B Sales,” shares her thoughts on measuring marketing ROI.

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Isa Gautschi
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