Read Like an Analyst: Startups 101, Data Discrimination, & The App-pocalypse
Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week.
Make Marketing Happy: Be Prepared for These Questions
This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: Each question I will discuss was pulled straight from our database of Key Intelligence Questions. Each question in the database comes from a real-world research effort. In today’s podcast, I’m going to talk about the ...
B2B Book Review: Extreme Ownership – How to Apply It
Read Like An Analyst: Yahoo Churns, Industry Ethics, & Hospital Hacks
Here are the tech sector inquiries, think pieces, trends, and predictions that got the Cascade Insights team talking around the company Keurig over the last few weeks.
Top of the Charts for 2015 – Podcasts, How-To’s, and Industry News
We've produced a number of podcasts and articles and collected an array of great stories tech sector news stories for our Read Like an Analyst roundup series.
Read Like An Analyst: 31 Stories on Titanic Mergers, SaaS, Cybersecurity, and Conference Recaps
The tech sector stories that got the Cascade Insights team talking around the company Keurig. This edition covers SaaS, Cybersecurity, Tech Titans, and Development at Enterprise Scale.
Make Your B2B Buyer Personas Rock: Tips from Adele Revella
For this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Adele about her book and her approach to analyzing buyer personas.
How to Make Your B2B Market Research Presentation TEDtastic
TED Talks are a lot of fun to watch. What can market researchers take from the famous TED storytelling style to make their business presentations more engaging?
B2B Market Research: Product Managers as Stakeholders
In this podcast episode, Cascade Insights CEO Sean Campbell reviews a few key resources for understanding product managers.
Read Like An Analyst: Cloud Battles, Titanic Mergers & One Hit Wonders
Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, think pieces, trends and predictions. Here is what got them talking around the company Keurig over the last few weeks.
B2B Market Research Studies: 7 Tips For Engaging Stakeholders
In this podcast episode, Cascade Insights CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies.
26 Market Research Questions for Your Competitor’s Ex-Sales Reps
Market research questions designed to uncover your competitor's sales strategies and tactics, their customers' key buying criteria, and market drivers.
Are you Ready to Research the B2B Buyer’s Journey?
The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.
Did You See These Top B2B Market Research Posts?
Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take a look at which B2B Market Research episodes and blog posts generated the most sparks this past summer.
Win-Loss Analysis: 4 Tips for B2B Market Researchers
In this episode, Cascade Insights CEO Sean Campbell discusses the pros and cons of four recruiting techniques for B2B market researchers and CI professionals.
Read Like an Analyst: Industry Critiques of VMware, Apple, Amazon and One Hit Wonders
The Read Like an Analyst series gives you a peek into the tech industry moves and countermoves that generated the most conversation around the company’s Keurig these past few weeks.
How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask
When talking to developers, it’s important to ask the right questions.
Read Like an Analyst: Containers, Cybersecurity and Startups that Matter
The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most conversation around the company’s Keurig these past few weeks.