When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.
About Isabel Gautschi
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Meanwhile lets just say that we are proud Isabel Gautschi contributed a whooping 91 entries.
Entries by Isabel Gautschi
Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.
We’ve collected some of the most common mistakes that B2B sales reps make. Here’s how to recognize and avoid these blunders.
Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
Good B2B market research is designed to illuminate areas that could use some work. Here’s our approach to delivering bad news in a constructive way.
Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
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