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Isabel Gautschi

Isabel Gautschi

About Isabel Gautschi

This author has yet to write their bio.
Meanwhile lets just say that we are proud Isabel Gautschi contributed a whooping 91 entries.

Entries by Isabel Gautschi

Creating The Category – An Interview With Matt Ipri

September 6, 2017 in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Isabel Gautschi

http://traffic.libsyn.com/competitiveintel/Episode154-Interview-MattIpri.mp3

When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.

Is Cold Email a Legal Evil?

August 22, 2017 in Blog Posts /by Isabel Gautschi
http://traffic.libsyn.com/competitiveintel/Episode153-ColdEmail.mp3

Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?

Failure To Launch Syndrome: Do You Have The Symptoms?

July 21, 2017 in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Win/Loss Analysis /by Isabel Gautschi

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.

An Open Letter To B2B Sales Leaders

July 12, 2017 in B2B Buyer Persona Research, Blog Posts, Win/Loss Analysis /by Isabel Gautschi

We’ve collected some of the most common mistakes that B2B sales reps make. Here’s how to recognize and avoid these blunders.

Ageism in Tech: The Silent Career Killer

June 21, 2017 in B2B Market Research Blog, Blog Posts /by Isabel Gautschi

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.

Does It Sell? Content Marketing Tips

June 5, 2017 in B2B Customer Journey Mapping, B2B Marketing Blog, Blog Posts, Content Marketing /by Isabel Gautschi

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

You Can’t Always Have Quant With Your Qual

May 17, 2017 in B2B Market Research Blog, Blog Posts /by Isabel Gautschi

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.

How Partners Are Adapting to the Cloud

May 3, 2017 in B2B Channel Market Research, B2B Go-To-Market Research, Blog Posts /by Isabel Gautschi
http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3

Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.

How Good Researchers Give Bad News

April 19, 2017 in B2B Market Research Blog, Blog Posts /by Isabel Gautschi

Good B2B market research is designed to illuminate areas that could use some work. Here’s our approach to delivering bad news in a constructive way.

The Gender Gap: A Look at 50 Tech Giants

April 6, 2017 in B2B Market Research Blog, Blog Posts /by Isabel Gautschi

Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.

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Isabel Gautschi

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