Your Favorite 2016 B2B Market Research Posts
See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.
Riveting Research: It’s Not a Mission Impossible
Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
Are Your Market Assumptions Still True?
Cascade Insights CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
Know Thyself: B2B Usability Testing
B2B usability testing can give you an objective view of your pain points and competitiveness. Author and MeasuringU Principal Jeff Sauro shares how.
Read Like An Analyst: IoT Can Lead to Idealistic Overthinking
How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?
Will Market Research Jobs Survive the Artificial Intelligence Revolution?
Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.
Get Smarter On ‘The Cyber’
Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
Read Like an Analyst: SaaS Stats, Tech Dinosaurs, & #ISVproblems
In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?
The Smartest SaaS Questions on Quora
Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
Mid-Market Marketing: 6 Challenges You’ll Face
New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
Market Research Today: The GRITty, Quirky Details
The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
Read Like An Analyst: AI Fever, Cloud Consolidation & Life Without Slack
Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.
B2B Book Review: Get A Preview of Tech In 20 Years
"The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.
Microsoft Doubles Down on B2B With LinkedIn Acquisition
In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.
Blow Up The Readout
A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.
Read Like An Analyst: Dead Companies’ User Data, Bots & Reinventing Tech Sales
In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."
B2B Book Review: Digesting “Disrupted”
In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.
101 Questions Stakeholders Ask
Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level executives. As we looked back through our research, we began to see certain questions pop up over and over again, while others gained importance with present day events.
5 Reasons Companies Kill Their MR Teams
The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.
RLA: HubSpot Gets Burned, 4 People Who Ruin Innovation, and Intel’s Failure
HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.
Pump Up Your Partnership: 9 Questions for Your Channel
Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.
Click Like An Analyst: Visionary Data Visualizations
In each Click Like An Analyst post, a Cascade Insights researcher shares a handful of links that center on a single B2B tech sector topic.
Graph Wisely: An Interview With Cole Nussbaumer Knaflic
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
Read Like An Analyst: Slacklash, IoT, & Artificial Intelligence
Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.
Click Like An Analyst: Cloud Caution
Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a shame to let the rest of our analysts’ submissions of tech industry think pieces, critiques and predictions go to waste. And so, the Click Like an Analyst series was born. Each post shares a handful ...
B2B Book Review: Get Original with Ideas, Risks & Procrastination
Following the herd isn’t the best business plan. Neither is being an extreme risk-taker. Finding the right balance between playing it safe and innovation is key.
Read Like An Analyst: AI’s Attack, 26 Disruptive Trends, and Robotics Funding
Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.
How to Make Praiseworthy B2B Buyer Personas
What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
Can MAXQDA Help You Do Better Research?
Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we first started, we relied on manual means of coding and analysis for processing our qualitative findings. It’s a time-consuming task, so we were always on the lookout for any software or tool that could speed up ...
What We Learned at C2C16
Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the B2B Content2Conversion Conference at the Fairmont Scottsdale Princess Resort. We went because we wanted to to sharpen our marketing chops and deepen our understanding of the changes happening in B2B marketing today. Several themes were ...
How To Speak C-Suite: An Interview With Nic Read
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.