B2B Competitive Landscape Analysis
Understand your competitors – and yourself. Minimize market pain and create opportunity.
Size up the competition.
About to enter a new market? Running into trouble in your current one? B2B competitive landscape analysis can help you get the lay of the land and plot a strategic course forward.
Our research will help you put each competitor into the proper perspective. Learn whether your rival is an upstart headed for unicorn stardom or nothing to worry about. Find out whether your competitors are prepared to fight for every deal or settle into a niche and stay out of your way.
Gauge the threat & respond accordingly.
In B2B tech, it’s essential to understand whether competitors pose an immediate threat or a slow burn that needs monitoring. You need to know who you can ignore and who you should pay attention to.
Sean is one of the best competitive intelligence professionals out there – great understanding of the IT and computer industry dynamics, knows the right places to ethically get information, and he is able to apply that to our company’s specific projects with great effectiveness.
– Microsoft
Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.
He is knowledgeable in a broad array of CI tools and techniques, and he knows when and where to apply each. He’s become a valuable partner as we drive our CI initiatives.
– 3M
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