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AI is rapidly transforming how work gets done—and who does it. By 2030, 86% of employers globally and 94% of U.S. employers expect AI to transform their businesses. That’s why 77% of employers are making plans to implement AI reskilling programs for their employees. At Cascade Insights, we’re uniquely positioned to help you stay ahead of the curve. We’ve spent nearly two decades studying how tech reshapes industries. Now, we conduct research every day on how AI is changing tools, workflows, and entire business functions.  We know which AI tools are delivering real value across roles — from sales, marketing, and customer success to HR, finance, and operations. We can help you understand not just what’s possible with AI, but what’s practical and sustainable for your teams. AI-Readiness for the New Age of Work From role-specific training to company-wide change enablement, we tailor every session to your team’s current skill levels, industry context, and strategic goals. Whether you’re looking to reskill employees, redesign workflows, or develop internal AI champions, we can help you move from reactive to proactive. With our support, you can prepare your workforce not just to survive AI-driven change but to lead through it. How We Help Executive Teams We help executive teams identify high-impact AI implementation opportunities and devise the right workforce transformation strategy. Our executive-focused services include: With Cascade Insights, maximize your AI investments to lead and sustain successful workforce transformation, turning market disruption into a long-term competitive advantage. How We Help Line of Business Leaders Cascade Insights provides function-specific AI enablement that helps marketing, sales, and product leaders identify, implement, and optimize AI tools that solve real business problems. Our approach focuses on quick wins that drive measurable outcomes and build momentum for more transformative change.  Our customized approach includes hands-on training with practical ...

For nearly two decades, we’ve partnered with market research teams inside some of the world’s leading technology companies. Our role has always extended beyond delivering findings. We believe in building capability, not dependency.  That’s why we’ve consistently mentored client research teams—sharing best practices, offering strategic guidance, and helping them sharpen their craft. We’ve conducted workshops and training sessions with in-house research teams, authored hundreds of articles and blog posts on market research, and presented at countless market research conferences.  Our core mission is to elevate the market research industry and help guide its evolution for the future. Supercharge Your Research Team with AI Today, that history of training and mentorship matters more than ever. AI is reshaping the research process. It is transforming everything from transcription, data coding, interview moderation, analysis, and storytelling.  Cascade Insights has been putting best-of-breed AI tools to the test in real-world studies. We know where they add value, where they fall short, and how to integrate them into established workflows without compromising rigor or depth. Keeping this knowledge to ourselves goes against our core mission.  Whether you’re looking to upskill your team, explore new tools, or redesign your research process for an AI-first world—we’re here to teach, guide, and share what we’ve learned to help you choose and use the right AI research solutions for your needs. Training and Consulting for AI Research Tools How We Help Market Research Leaders Minimize operational costs while innovating and experimenting with AI. We’ll help you identify which tools are worth the investment based on your research teams’ needs, avoiding wasted overhead in piloting insufficient tools and tech stack sprawl. At Cascade Insights, we’re constantly checking the pulse on the AI market and assessing new tools and features as they roll out. We experiment with every solution so that your ...

For product leaders, AI has sparked an arms race. The question is no longer if a product should integrate AI, but how fast and how effectively it can be done without compromising core functionality or user trust. The pressure is on to embed AI capabilities quickly and meaningfully—whether through native development, third-party integrations, or strategic partnerships.  A nimble, specialized research partner can help you get the answers you need fast to adapt your product roadmap without missing the moment. For more than 18 years, Cascade Insights has helped organizations find success amid rapid technological change. With our Fluid IntelligenceTM approach, we deliver swift but deep, actionable insights for every phase of the product lifecycle.   Research Services for Every Phase of the AI Product Lifecycle How We Help Product Leaders Cascade Insights helps you make critical AI product decisions quickly and confidently. Our research services are designed specifically for B2B technology products, helping you prioritize the right AI investments and avoid costly development detours with these core focus areas. How We Help Product Researchers Ensure your team and organization are moving in the right direction with AI research initiatives. Cascade Insights functions as an extension of your team, not just another vendor. We understand the stakeholders you serve and how to deliver findings that position your research team as a strategic asset within your organization. With our extensive experience studying the market and working with research teams like yours, we’ll collaborate with you to create a bespoke research design as unique as your needs. How We Help Product Marketers Cascade Insights helps product marketing teams position AI capabilities effectively to create content and campaigns that generate quality leads and nurture accounts long-term. Our research clarifies what AI-related messaging resonates with buyers, which channels are worth investing in for persona-specific targeting, and ...

Cascade Insights has been deeply invested in understanding AI tools, frameworks, and workflows for several years. Our experience in this space has led us to develop our Fluid Intelligence™ framework that blends the best of what’s human and AI into a cohesive whole.  Whether your company has a long track record of AI initiatives or you’re just starting to integrate AI into various business functions or into your product roadmap, we have the experience to help set you on the right path.  Solutions for AI Creators and Adopters Our AI services are designed for three types of AI creators and adopters