Influencers driving your Competitors Sales: 3 Paths to finding the Big Megaphones
In many companies, management regards analyzing the roles of individual influencers in the changing market landscape as the province of ...
Measuring Tape for a Business Model – A Company’s Value Migration Ratio
It’s not uncommon for a Competitive Intelligence or a Strategy organization to be asked to measure the relative strengths of ...
Building Competitive Intelligence Bridges on the Web – Part III – Three Links You Need to Academia and the Public Sector
Competitive intelligence, market research, and related fields are steeped in methodologies and theory, which forges a direct link to academia, ...
New CI Life Webinar Scheduled: Getting Information on Private Companies
Whenever we give a talk, getting information on private companies is the hottest topic. In this Webinar we walk through ...
Webinar Recording Available – Best Practices for Product Comparisons – Part I
It’s essential to know, in detail, how your product compares with the competition. But customer buying choice isn’t just about ...
But what if it were True? – a new approach to Strategy Development
HBR has a great article in this month’s magazine on a new approach to strategy development. While the article borrows ...
Building Competitive Intelligence Bridges on the Web – Five Organizations You Should Know About
Every competitive intelligence professional should find some time every week to identify and check in on organizations that match their ...
When You Need to Glance at 70,000 Words
Competitive Intelligence projects seem to suffer from two types of problems – no data, or way too much. In the ...
The “Competitive Intel” Episode 13 Transcript – Developing Battlecards for Sales Teams
One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...
Next Webinar – Doing Competitive Product Comparisons the Right Way
All our clients are interested in knowing how their products or services compare, often point for point, with the competition. ...
Webinar Recording Available – Finding Problems with the Competitor’s Product
Have 15 minutes for a few quick tips? Check out our most recent CI Life webcast: Finding Problems with the ...
Register Now for CI Life Webinar: Best Practices for Product Comparisons – Part I
Our next Webinar is scheduled. Here’s the abstract: “It’s essential to know, in detail, how your product compares with the ...
Best Competitive Intelligence Books – Part II – Threats from Innovation
The word “innovation” appears so often in business literature that it’s like a talisman, as if the spirit of invention ...
The “Competitive Intel” Episode 12 Transcript – CI Communities you should know
For information about competitive intelligence as a discipline, the Strategic and Competitive Intelligence Professionals (SCIP) website is a great place ...
Best Competitive Intelligence Books Part 1: Three new Twists on the Usual Suspects
Of all the books we recommend to our clients, trainees, and students, some of the most valuable are the ones ...
Webinar Recording Available – Finding your Competitor’s Customers
Did you miss today’s Webinar? Got 15 minutes? Check out the Memorex version.
Competitive Intelligence Industry Landscape
Aqute Intelligence has updated their very well done Competitive Intelligence Industry Landscape map. Check it out.
Do you really know how to search?
Let me put that differently – do you really know how to find? For me personally, I don’t think I’ll ...
The “Competitive Intel” Episode 11 Transcript – Books every Competitive Intelligence professional should own
Well-chosen business books are both intellectual pleasures and powerful tools. Those described here are the ones we constantly recommend to ...
Five Ways to Make Competitive Intelligence more Intelligent
More than many business units, CI organizations need to define themselves. That’s largely because others in the organization may not ...
Four Signs of Stick Fetching versus Competitive Intelligence
It’s possible for a recently born CI organization to get trapped in a thankless, low-level support role. Fortunately, it’s also ...
Blekko.com for Answering “Is This Thing On?”
It’s not uncommon for a Web site to suddenly appear that (and there’s no delicate way to put this) freaks ...
Great list of 54 Free Social Media Monitoring Tools
Link to post – http://www.dreamgrow.com/54-free-social-media-monitoring-tools-update-2012/ Some Examples: Nearby Tweets, Nutshell Mail, Tweet Reach, Follower Wonk
Mini Book Review – Anticipating Suprise
Anticipating Surprise by Cynthia Grabo is a book we recommend. It’s a fantastic read that very quickly highlights elements of ...
Finding Influencers with Twiangulate
In competitive intelligence, you often need to source interviews to determine the real strengths and weaknesses of your products compared ...
The “Competitive Intel” Episode 10 Transcript – Don’t fetch sticks: fetch answers: Orienting CI Efforts around KIQ’s
Building High-Value CI on a Foundation of KIQs We often see CI organizations define their goals with a focus on ...
Annual Investigative Reporters & Editors Conference
FOR IMMEDIATE RELEASE Contact: [email protected] Phone: 503.898.0004 www.cascadeinsights.com Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative ...
The “Competitive Intel” Episode 9 Transcript – Reverse Engineering a Competitor Customer List
Knowing who your key competitors’ customers are for B2B products is extremely valuable, both as a first step in attempting ...
The “Competitive Intel” Episode 8 Transcript – Influencer Identification and Analysis
Market Influencers: Identification and Analysis Companies have dwindling direct influence over the public conversation about their products and services. At ...
CI Review – Slideshare.net
What It Is: SlideShare is a place where people can upload slide presentations on any topic. Information Provided: · Presentations ...
CI Review: Glassdoor.com
What It Is: A place where employees can anonymously post various details about their company. Information Provided: Salaries for different ...
The “Competitive Intel” Episode 7 Transcript – Counter Competitive Intelligence
Turning CI Inward to Protect Your Company Competitive intelligence professionals typically spend their time and attention looking outward at other ...
The “Competitive Intel” Episode 6 Transcript – Win / Loss for the Rest of Us
Improving Outcomes of Win-Loss Analysis No matter how you go about win-loss analysis, you are looking to get to the ...
The “Competitive Intel” Episode 5 Transcript – Reporters and Competitive Intelligence
What Competitive Intelligence Can Learn from Investigative Reporters News reporters use an intriguing mix of tools that directly correlate to ...
The “Competitive Intel” Episode 4 Transcript – Analysis of Competing Hypothesis and the Battle of Ideas
Making Intelligence Smarter: Analysis of Competing Hypotheses A portion of competitive intelligence work is simply gathering source information. However that ...
The “Competitive Intel” Episode 3 Transcript – Every Day OSINT — LinkedIn, Slideshare, and Quora
Open source intelligence can make you more effective every day, in a wide variety of tasks—not just competitive intelligence. Sales, ...