Webinar Recording Available – Best Practices for Product Comparisons – Part I

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It’s essential to know, in detail, how your product compares with the competition. But customer buying choice isn’t just about “speeds and feeds”, so product comparisons can’t just inventory differences, but must really highlight differences that matter. In this concise, 15 minute Webinar (Part I of a two part series), veteran competitive intelligence professionals will walk through 4 best practices for performing meaningful product comparisons.

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