The Gender Gap: A Look at 50 Tech Giants
Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
Big Data Ethics: Math Responsibly
Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
The Pre-Flight Checklist for Research Presentations
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Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
Customer Insights: You Need More Than Market Segmentation Data
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.
Write Right: Convincing Content
The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.
Sales Needs A Say In Strategy
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Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
Qual: There’s An App For That
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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.
In this episode of the B2B Market Research Podcast, Cascade Insights® CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
Your Favorite 2016 B2B Market Research Posts
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See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.
Riveting Research: It’s Not a Mission Impossible
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Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
Are Your Market Assumptions Still True?
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Cascade Insights® CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
Avoid an Identity Crisis: Make These Tough Calls For Your Firm
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The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
Know Thyself: B2B Usability Testing
B2B usability testing can give you an objective view of your pain points and competitiveness. Author and MeasuringU Principal Jeff Sauro shares how.
Read Like An Analyst: IoT Can Lead to Idealistic Overthinking
How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?
Will Market Research Jobs Survive the Artificial Intelligence Revolution?
Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.
Get Smarter On ‘The Cyber’
Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
Key Buying Criteria: The Path to ‘Yes’
Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
Read Like an Analyst: SaaS Stats, Tech Dinosaurs, & #ISVproblems
In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?
The Smartest SaaS Questions on Quora
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Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
Mid-Market Marketing: 6 Challenges You’ll Face
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New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
Market Research Today: The GRITty, Quirky Details
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The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
Read Like An Analyst: AI Fever, Cloud Consolidation & Life Without Slack
Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.
B2B Book Review: Get A Preview of Tech In 20 Years
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"The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.
Microsoft Doubles Down on B2B With LinkedIn Acquisition
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In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.
Blow Up The Readout
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A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.
Read Like An Analyst: Dead Companies’ User Data, Bots & Reinventing Tech Sales
In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."
B2B Book Review: Digesting “Disrupted”
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In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.
101 Questions Stakeholders Ask
Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level ...
5 Reasons Companies Kill Their MR Teams
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The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.
RLA: HubSpot Gets Burned, 4 People Who Ruin Innovation, and Intel’s Failure
HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.
Pump Up Your Partnership: 9 Questions for Your Channel
Cascade Insights® presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.
Click Like An Analyst: Visionary Data Visualizations
In each Click Like An Analyst post, a Cascade Insights® researcher shares a handful of links that center on a ...
Graph Wisely: An Interview With Cole Nussbaumer Knaflic
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In this episode of the B2B Market Research Podcast, Cascade Insights® CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
Read Like An Analyst: Slacklash, IoT, & Artificial Intelligence
Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights® team sharing on Slack this week.
After The Sale: 11 Market Research Questions for B2B Customers
You can learn a lot from competitors' customers. B2B market research questions designed to identify opportunities to win buyers back from your rivals.