Creating The Category – An Interview With Matt Ipri
When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.
Seen And Heard: Business Communication Skills
No matter where you are in the B2B world, good communication is vital. You can’t sell your new product or service without keeping your audience interested and engaged. You certainly can’t convince anyone your solution is innovative if you can’t convey its advantages.
Communication is the core of our business. We’ve written about it a lot. Check out some of our top tips for being a good communicator in B2B.
Is Cold Email a Legal Evil?
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Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
Roger Courville: Why You Suck at Virtual Presentations
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Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Failure To Launch Syndrome: Do You Have The Symptoms?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.
An Open Letter To B2B Sales Leaders
We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.
Welcome to the B2B Revealed Podcast
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with ...
Ageism in Tech: The Silent Career Killer
Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
Does It Sell? Content Marketing Tips
How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
You Can’t Always Have Quant With Your Qual
Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
How Partners Are Adapting to the Cloud
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Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.
How Good Researchers Give Bad News
Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.
The Gender Gap: A Look at 50 Tech Giants
Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
Big Data Ethics: Math Responsibly
Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
The Pre-Flight Checklist for Research Presentations
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Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
Customer Insights: You Need More Than Market Segmentation Data
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.
Write Right: Convincing Content
The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.
Sales Needs A Say In Strategy
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Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
Qual: There’s An App For That
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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.
In this episode of the B2B Market Research Podcast, Cascade Insights® CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
Your Favorite 2016 B2B Market Research Posts
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See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.
Riveting Research: It’s Not a Mission Impossible
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Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
Are Your Market Assumptions Still True?
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Cascade Insights® CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
Avoid an Identity Crisis: Make These Tough Calls For Your Firm
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The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
Know Thyself: B2B Usability Testing
B2B usability testing can give you an objective view of your pain points and competitiveness. Author and MeasuringU Principal Jeff Sauro shares how.
Read Like An Analyst: IoT Can Lead to Idealistic Overthinking
How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?
Will Market Research Jobs Survive the Artificial Intelligence Revolution?
Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.
Get Smarter On ‘The Cyber’
Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
Key Buying Criteria: The Path to ‘Yes’
Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
Read Like an Analyst: SaaS Stats, Tech Dinosaurs, & #ISVproblems
In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?
The Smartest SaaS Questions on Quora
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Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
Mid-Market Marketing: 6 Challenges You’ll Face
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New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
Market Research Today: The GRITty, Quirky Details
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The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
Read Like An Analyst: AI Fever, Cloud Consolidation & Life Without Slack
Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.
B2B Book Review: Get A Preview of Tech In 20 Years
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"The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.