Take Care of Your Data
How to fight B2B data degradation. Tips from Ruth Stevens, co-author of "B2B Data-Driven Marketing: Sources, Uses, and Results."
Data’s Cold Embrace
David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.
Narcissism: Marketing’s Nemesis
B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI.
Spend Wisely: LinkedIn Marketing Tips
The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.
Facts Bore, a Good Story Roars
In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk.
SEO: The Balancing Act of Visibility and Utility
Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.
Left Brain + Right Brain = Marketing Success
Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.
Ageism in Tech: The Silent Career Killer
Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
The Gender Gap: A Look at 50 Tech Giants
Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
