Competitive Intelligence Analysis with Porter’s Five Forces
When we’re training companies, the topic of profit in an industry often comes up. There’s few better frameworks for understanding ...
The “Competitive Intel” Episode 14 Transcript – Porter’s Five Forces
Analyzing the factors that drive profit in a given industry, a powerful ability for a competitive intelligence organization, is the ...
Hands-On Competitive Intelligence with Battlecards Part 3: Three Steps to Lock and Load Before Going on the Road
Everyone needs to be able to think on their feet, but that’s no substitute for preparing the sales team ahead ...
Hands-On Competitive Intelligence with Battlecards Part 2: Three Keys to Leaving the Empty Bag at Home
As important as good battlecards are, shortcuts and other poor practices can leave sales teams unprepared as they go on ...
Hands-On Competitive Intelligence with Battlecards Part 1: Three Ways Sales is More Like Chess than Poker
Tactical sales brilliance is a wonderful thing, but solid preparation is the key to taking luck out of the equation. ...
High Sales and Low Love – the Story of the iPhone 5
What is someone to make of a phone (the iPhone 5) that has low love from the intelligentsia in tech: The iPhone ...
Competitive Intelligence Conquers Dread Toward Independent Influencers, Part 3: Three Ways to Harness the Disruption
After identifying a preliminary pool of independent influencers who have significant impact on the products or services sold by your ...
In Defense of Triangulation : Comparing Competitive Intelligence to Market Research
When we deliver corporate training, we spend a fair amount of time talking about the differences between market research (MR) ...
Battlecards Put Competitive Intelligence into the Sales Team’s Hands
One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...
Influencers driving your Competitors Sales: 3 Paths to finding the Big Megaphones
In many companies, management regards analyzing the roles of individual influencers in the changing market landscape as the province of ...
Measuring Tape for a Business Model – A Company’s Value Migration Ratio
It’s not uncommon for a Competitive Intelligence or a Strategy organization to be asked to measure the relative strengths of ...
Building Competitive Intelligence Bridges on the Web – Part III – Three Links You Need to Academia and the Public Sector
Competitive intelligence, market research, and related fields are steeped in methodologies and theory, which forges a direct link to academia, ...
New CI Life Webinar Scheduled: Getting Information on Private Companies
Whenever we give a talk, getting information on private companies is the hottest topic. In this Webinar we walk through ...
Webinar Recording Available – Best Practices for Product Comparisons – Part I
It’s essential to know, in detail, how your product compares with the competition. But customer buying choice isn’t just about ...
But what if it were True? – a new approach to Strategy Development
HBR has a great article in this month’s magazine on a new approach to strategy development. While the article borrows ...
Building Competitive Intelligence Bridges on the Web – Five Organizations You Should Know About
Every competitive intelligence professional should find some time every week to identify and check in on organizations that match their ...
When You Need to Glance at 70,000 Words
Competitive Intelligence projects seem to suffer from two types of problems – no data, or way too much. In the ...
The “Competitive Intel” Episode 13 Transcript – Developing Battlecards for Sales Teams
One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...
Next Webinar – Doing Competitive Product Comparisons the Right Way
All our clients are interested in knowing how their products or services compare, often point for point, with the competition. ...
Webinar Recording Available – Finding Problems with the Competitor’s Product
Have 15 minutes for a few quick tips? Check out our most recent CI Life webcast: Finding Problems with the ...
Register Now for CI Life Webinar: Best Practices for Product Comparisons – Part I
Our next Webinar is scheduled. Here’s the abstract: “It’s essential to know, in detail, how your product compares with the ...
Best Competitive Intelligence Books – Part II – Threats from Innovation
The word “innovation” appears so often in business literature that it’s like a talisman, as if the spirit of invention ...
The “Competitive Intel” Episode 12 Transcript – CI Communities you should know
For information about competitive intelligence as a discipline, the Strategic and Competitive Intelligence Professionals (SCIP) website is a great place ...
Best Competitive Intelligence Books Part 1: Three new Twists on the Usual Suspects
Of all the books we recommend to our clients, trainees, and students, some of the most valuable are the ones ...
Webinar Recording Available – Finding your Competitor’s Customers
Did you miss today’s Webinar? Got 15 minutes? Check out the Memorex version.
Competitive Intelligence Industry Landscape
Aqute Intelligence has updated their very well done Competitive Intelligence Industry Landscape map. Check it out.
Do you really know how to search?
Let me put that differently – do you really know how to find? For me personally, I don’t think I’ll ...
Five Ways to Make Competitive Intelligence more Intelligent
More than many business units, CI organizations need to define themselves. That’s largely because others in the organization may not ...
Four Signs of Stick Fetching versus Competitive Intelligence
It’s possible for a recently born CI organization to get trapped in a thankless, low-level support role. Fortunately, it’s also ...
Great list of 54 Free Social Media Monitoring Tools
Link to post – http://www.dreamgrow.com/54-free-social-media-monitoring-tools-update-2012/ Some Examples: Nearby Tweets, Nutshell Mail, Tweet Reach, Follower Wonk
Mini Book Review – Anticipating Suprise
Anticipating Surprise by Cynthia Grabo is a book we recommend. It’s a fantastic read that very quickly highlights elements of ...
Annual Investigative Reporters & Editors Conference
FOR IMMEDIATE RELEASE Contact: Sean@cascadeinsights.com Phone: 503.898.0004 www.cascadeinsights.com Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative ...
CI Review – Slideshare.net
What It Is: SlideShare is a place where people can upload slide presentations on any topic. Information Provided: · Presentations ...
CI Review: Glassdoor.com
What It Is: A place where employees can anonymously post various details about their company. Information Provided: Salaries for different ...
Workshop in Silicon Valley – Hosted by Silicon Valley Product Management Association
We’ll be delivering a 1/2 day workshop for the Silicon Valley Product Management Association on December 4th. Register here – ...
Our book – Listed as one of the best Competitive Intelligence reads of 2009 – 2010
Our book was just listed as one of the best Competitive Intelligence reads of 2009 and 2010 By Sean Campbell ...