The market perception of your brand can often feel nebulous and difficult to pin down.
B2B customers form an impression of your brand long before they ever talk to sales or even make it into your lead data. In fact, research has shown that only 17% of the B2B buyer’s journey is spent meeting with potential suppliers when considering a purchase. So, learning how prospects view your brand is critical.
But don’t stop there. How do customers and users feel about your brand after they’ve bought a product or service from you? Are they satisfied or shopping around? Are competitors’ customers glancing your way or happy where they are? What would it take to get your buyers to advocate for you on the web and to colleagues?
Cascade Insights’ B2B Brand Research can show you how the broader market perceives your brand — before, during, and after buying from you.