Three Flavors of Optimism: Leading Through AI Without a Map of What Comes Next
Change management needs a destination AI can’t give you. Learn what leaders can offer instead, from principles over process to honest ambiguity.
How AI Is Changing the B2B Buyer Journey: What Marketers Need to Know
How is AI changing the B2B buyer journey? Explore its impact on vendor discovery, buying committees, and purchasing decisions.
Voice on File: When Your AI Sounds Like You, Who’s Making the Promise?
AI agents can now make calls in your voice. Learn what a familiar voice signals, from promises to security risks, and how to set limits before it calls.
The Asking Tax: Your Customers Are About To Become A Lot More Persistent
AI agents make it cheap for customers to ask, push, and follow up. Learn what the Asking Tax costs, from refunds to client specs, and how to plan for it.
The Leader’s Dilemma With AI: What Happens To Me If This Works?
AI announcements rarely answer the question employees care about most. Learn what leaders owe their teams, from fair decisions to RISE, and how to answer it.
Born After AI: What a Company Founded Today Should Do Differently
A company born today can skip years of AI catch-up. Learn what it would build differently, from agent handoffs to AI budgets, and how to apply it to yours.
Who Are the Best B2B Thought Leadership Research Firms? (2026 Buyer’s Guide)
Most B2B organizations already know original research is worth doing. The harder decision is picking a partner whose expertise actually matches the audience, the objective, and the industry. This guide breaks down where each one is strongest.
The Hand-Me-Down Frontier
Falling AI prices don’t always mean lower costs. Learn the four patterns in AI spend, from the Workhorse to the Token Treadmill, and how to test yours.
Top AI Advisory Firms for B2B Companies in 2026
Most B2B organizations already have AI tools. Few have redesigned the work around them, and that's where the value actually sits. Here's how to choose the right AI advisory partner for your business.
The Unwatched Hours
Agents can run for hours without checking in. Learn what changes when you manage them, from finish lines to teams of agents, and how to keep up.
You Have the Angle. Here’s How to Design a Thought Leadership Study To Prove It.
Learn how to structure a thought leadership study that produces the credible statistics and compelling quotes you need to back your point of view.
Generic AI Content: The Voice of the Buyer Fix
AI content sounds generic because it's drawn from the same public well as everyone else's. See how B2B market research fixes what prompting can't.
The Rigor Costume: How to Tell Real Qualitative Analysis From AI-Generated Output
Learn how to distinguish rigorous qualitative analysis from polished AI-generated output, spot common failure modes, and evaluate vendors with confidence.
From AI Access to Meaningful AI Use: Closing the Adoption Gap
Access to AI tools has never been the problem. Meaningful AI use is. Learn how to close the AI adoption gap.
AI Workforce Transformation Is Stalling. Here’s the Real Reason Why.
AI workforce transformation stalls when leaders chase tools over work design. Here's what the 20% of companies winning with AI are doing differently.
When Development Costs Zero, What Are You Actually Testing?
When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.
The Vibe Coding Flood: What B2B Market Research Tells You That Building Can’t
Vibe coding changes who can build software. It doesn't change what buyers value. B2B market research becomes more important, not less.
The Director’s Mandate: Why “AI Training for Employees” is Failing
Most AI training for employees is failing because it treats them like typists, not leaders. Here's how to move from an operator mindset to a director mindset.
Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
Scenario Planning for GenAI in Market Research: Four Futures for 2026
Explore four plausible futures for market research in 2026. Learn how to use scenario planning to navigate GenAI uncertainties and steer toward success.
The GenAI Rollouts That Look Successful on Paper… Until You Look Closer
Discover why GenAI rollouts often stall despite high investment. Here's how a Fractional Chief GenAI Officer turns "ghost" rollouts into measurable impact.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
The Missing Role in Most GenAI Strategies: The GenAI Transformation Lead
Discover why every organization needs a GenAI transformation lead to turn scattered AI pilots into scalable, business-driven impact across teams and workflows.
Engineered for Impact: Your Strategic Framework for Thought Leadership Research
Learn the 4-part framework that transforms thought leadership research from interesting ideas into industry-defining reports. Plus: try our free custom GPT guide.
Everyone’s Talking About AI Layoffs. No One’s Talking About GenAI Reskilling.
GenAI reskilling is the missing piece in today’s AI-driven layoffs. Learn how training your workforce unlocks the real ROI of AI transformation.
GenAI Training for B2B Organizations: Stop Automating Bad Processes, Start Redesigning Work
GenAI Training for B2B Organizations isn’t a software rollout. Learn how business-led AI adoption drives real transformation and results.
Collaborating on Generative AI Education at George Fox University
Here's how one-on-one mentorship, workshops, and training is empowering educators to use Generative AI thoughtfully.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?
Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.