Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
A Market Researcher’s Review: Gamma
Here's what you should know about using Gamma as a market researcher.
A Market Researcher’s Review: Deep Research with ChatGPT vs. Gemini
Here's what you should know about using Deep Research as a market researcher.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
A Market Researcher’s Review: Conversational AI and Voice-Driven Tools
Here's what you should know about using conversational AI and voice-driven tools as a market researcher.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
A Market Researcher’s Review: Lex
Here's what you should know about using Lex as a market researcher.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.
A Market Researcher’s Review: NotebookLM
Here's what you should know about using NotebookLM as a market researcher.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
A Market Researcher’s Review: Ideogram
Here's what you should know about using Ideogram as a market researcher.
Vetting the Best: Ensuring Quality Research Respondents in B2B Tech
B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.
A Market Researcher’s Review: Perplexity Pro
Here's what you should know about using Perplexity Pro as a market researcher.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
A Market Researcher’s Review: codeit
Here's what you should know about using codeit as a market researcher.
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.
A Market Researcher’s Review: Fathom
Here's what you should know about using Fathom as a market researcher.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
A Market Researcher’s Review: CoLoop
Here's what you should know about using Coloop as a market researcher.
SaaS Market Research: Go Beyond Your MarTech Metrics
SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.
A Market Researcher’s Review: Claude
Here's what you should know about using Claude as a market researcher.
A Market Researcher’s Review: OpinioAI
Here's what you should know about using Opinio as a market researcher.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
A Market Researcher’s Review: ChatGPT Team Edition
Here's what you should know about using Chat GPT Team Edition as a market researcher.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.
ICP Research: Transforming Market Mirages into Real Opportunities
ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.