When Development Costs Zero, What Are You Actually Testing?
When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.
AI vs Traditional Market Research: How the RISE Framework Helps You Choose
AI tools handle more than most teams realize. Custom research still wins where it counts. The RISE Framework shows you where the line is.
The Vibe Coding Flood: What B2B Market Research Tells You That Building Can’t
Vibe coding changes who can build software. It doesn't change what buyers value. B2B market research becomes more important, not less.
Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Tool Review: Deep Research with ChatGPT vs. Gemini
AI Tool Review: ChatGPT vs. Gemini Deep Research — see how these AI research assistants compare on cited, structured reports. Rated on usability, power, flexibility, and cost.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI Tool Review: Conversational AI and Voice-Driven Tools
Here's what you should know about using conversational AI and voice-driven tools as a market researcher.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.
AI Tool Review: NotebookLM
AI Tool Review: NotebookLM — see how Google's AI workspace turns your documents into synthesized, sourced insights. Rated on usability, power, flexibility, and cost.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
Vetting the Best: Ensuring Quality Research Respondents in B2B Tech
B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.
AI Tool Review: Perplexity Pro
AI Tool Review: Perplexity Pro — see how it combines AI models and live web search for cited research answers. Rated on usability, power, flexibility, and cost.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
AI Tool Review: codeit
AI Tool Review: codeit — see how it uses AI to code, analyze, and query open-ended survey data. Rated on usability, power, flexibility, and cost.
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
AI Tool Review: CoLoop
AI Tool Review: CoLoop — see how it uses AI to analyze qualitative data with cited, report-ready evidence. Rated on usability, power, flexibility, and cost.
SaaS Market Research: Go Beyond Your MarTech Metrics
SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.
AI Tool Review: Claude
Here's what you should know about using Claude as a market researcher.
AI Tool Review: SYMAR (Formerly OpinioAI)
AI Tool Review: SYMAR — see how this platform builds synthetic respondents to test and sharpen research questions. Rated on usability, power, flexibility, and cost.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
AI Tool Review: ChatGPT Business (Formerly Team)
AI Tool Review: ChatGPT Business — see how it supports secure team workflows, synthetic respondents, and deep research. Rated on usefulness, power, flexibility, and security.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.
ICP Research: Transforming Market Mirages into Real Opportunities
ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.
SaaS Go-To-Market Strategy: The Crucial Role of Research
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.