4 Ways B2B Buyer Persona Research Supports the Sales Process
Video: Why B2B Organizations Need Buyer Personas
3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Is Your Buyer Persona Research Written So You Can Actually Use It?
5 Risks of Conducting Your Own B2B Buyer Persona Research
Mistakes B2B Marketers Make Without Buyer Personas
B2B Buyer Personas: Delete the Fluff
B2B Brand Research: Don’t Skip the Qual
An Open Letter To B2B Sales Leaders
Your Favorite 2016 B2B Market Research Posts
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Your Favorite 2016 B2B Market Research Posts
See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more. -
An Open Letter To B2B Sales Leaders
We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.
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B2B Brand Research: Don’t Skip the Qual
B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.
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B2B Buyer Personas: Delete the Fluff
Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.
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Mistakes B2B Marketers Make Without Buyer Personas
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
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5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
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Is Your Buyer Persona Research Written So You Can Actually Use It?
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
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3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
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Video: Why B2B Organizations Need Buyer Personas
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
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4 Ways B2B Buyer Persona Research Supports the Sales Process
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
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Video: B2B vs. B2C Market Research – Key Project Differences
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.