• Twitter
  • LinkedIn
(503) 898-0004 | hello@cascadeinsights.com
Cascade Insights Menu
  • Market Research Services
    • Close
      • Expand-Your-MarketUnderstand Your Customers
        • Key Buying Criteria Research
        • Win-Loss Analysis
        • Buyer’s Journey Mapping
        • Market Segmentation Research
        • Buyer Persona Research
      • Define-Your-BrandDefine Your Brand
        • Brand Research
        • Market Opportunity Research
        • New Product Launch Research
        • Message Testing Research
      • Understand-Your-BuyersExpand Your Market
        • Channel Market Research
        • Go-To-Market Research
        • Competitive Landscape Analysis
        • Usability Testing
        • Influencer Marketing Research
        • ABM Research
  • Marketing Services
    • Close
      • Marketing-StrategyContent Marketing
        • Content Creation
        • Messaging Upgrades
      • Content-MarketingMarketing Strategy
        • Persona Development
        • Content Strategy
        • Funnel Analysis
  • Our Blogs
    • Close
    • B2B Market Research Blog
    • B2B Marketing Blog
  • Resources
    • Close
    • B2B Revealed Podcast
    • B2B Studies & Resources
  • About Us
    • Close
    • Our Story
    • Our Clients
    • Client Testimonials
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu

Posts

Heat Up Your Cold Email

February 14, 2018/in B2B Go-To-Market Research, B2B Marketers, Blog Posts, Interviews - Thought Leaders, Podcasts, Product Managers, Rethinking B2B Sales Podcast Series /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

How can sellers use cold email to engage rather than irritate?

Read more

Message Testing: Because Intent ≠ Interpretation

Message Testing: Because Intent ≠ Interpretation

February 8, 2018/in B2B Brand Studies, B2B Buyer Persona Research, B2B Marketers, B2B Marketing Blog, Blog Posts, Featured B2B Marketing Teams, Featured Market Research Teams, Featured Message Testing, Key Buying Criteria /by Colleen Clancy
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Somewhere between intent and interpretation, a lot can get lost in translation.

Read more

giving a conference talk

Facts Bore, a Good Story Roars

February 1, 2018/in Blog Posts, Featured B2B Product Managers, Featured Podcasts, Interviews - Thought Leaders, Podcasts, Presentations /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Facts and statistics make for a boring presentation. If you want to earn thunderous applause with your next conference talk, make sure your speech actually says something. Spellbind with a story.

Apple PodcastsSubscribe to B2B Revealed on Google PlaySubscribe to B2B Revealed on StitcherSubscribe to B2B Revealed on Soundcloud

Search for B2B Revealed on your favorite podcast player (iTunes, SoundCloud, Stitcher, and more) to subscribe.

Troy HazardIn this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk. Hazard is a seasoned keynote speaker, entrepreneur, author, TV presenter, and business consultant with more than 25 years of experience.

Hazard points out that an emotional arc means more to the audience than a random list of data points. “People relate to stories. That’s why we like the movies. We like to see the hero win and the villain get crushed, and all that sort of stuff. It’s the same on stage,” he said. “They’re going to immerse themselves in the journey, and there’s a far better learning opportunity when you do it that way.” Give your audience a reason to care about your data by putting it in context and explaining why it matters.

Campbell pointed out that some individuals are natural storytellers, others are not. What if a non-storyteller finds themselves giving a presentation? Can they learn to build a compelling narrative?

Short answer: yes. Anyone can turn experience into a story. What happened? What did you learn from it? How did you change afterward? How did that affect outcomes? Hazard encouraged potential speakers to answer the question: “What was the action you took after you experienced the events in this story?” That’s what audiences want to know and learn from.

Another key tip: don’t spend 5 of your 60 minutes walking through your bio. Instead, take the opportunity to grab your audience’s attention as quickly as possible. “I learned a lesson from a fellow speaker years ago that the best way to start that presentation is to walk out and start it. I’ll walk out onto the stage and say, ‘Let me take you back to 1996. I’m getting off a plane from Tokyo, and I get a call from the office, and the first thing is that they tell me is we just lost $375,000.'” In other words, get right to the point and start the story off right away.

To give a speech worth listening to, you gotta tell a good story. Turn your presentation into a hero’s journey of lessons learned from experience.

More Ways To Dazzle Your Audience

Want to spruce up your presentation skills? Listen to the full episode for more speaking tips and see our collection of business communication best practices.

Do you need more B2B brilliance? Check out the many ways you can follow us.

B2B Breakups: 200+ Interviews With The Ones That Got Away

B2B Breakups: 200+ Interviews With The Ones That Got Away

January 24, 2018/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Researchers, B2B Marketers, B2B New Product Launch Research, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Win Loss, Key Buying Criteria, Product Managers, Studies, Win/Loss Analysis /by Isabel Gautschi
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Never waste an opportunity to learn from a lost deal.

Read more

B2B SEO

SEO: The Balancing Act of Visibility and Utility

January 15, 2018/in B2B Channel Market Research, B2B Customer Journey Mapping, B2B Marketers, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Key Buying Criteria, Measuring Marketing Success Podcast Series, Podcasts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

How should marketers balance the need to be visible with the need to be relevant and useful?

Read more

Your Favorite B2B Podcasts of 2017

December 20, 2017/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Interviews - Thought Leaders, Podcasts, Product Managers /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

This year our podcast went through a major change. The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector. The result? More interviews, more thought leaders, more insight, and an even better B2B Podcast.

Read more

Your Favorite B2B Posts of 2017

December 20, 2017/in Blog Posts, Featured Podcasts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

Read more

business and net neutrality

Business Needs Net Neutrality: An Interview with Ryan Singel

December 11, 2017/in B2B Marketers, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Apple PodcastsSubscribe to B2B Revealed on Google PlaySubscribe to B2B Revealed on StitcherSubscribe to B2B Revealed on Soundcloud

The B2B tech world has a lot at stake with net neutrality.

Many businesses “live” on the internet today in ways they never did before. They market through the internet, they sell through the internet, and many of their internal business processes (payroll, HR, AR/AP) rely on the internet.

Should net neutrality be repealed, businesses may be forced to pay more for the same services they access today. Businesses might also find there is less choice among SaaS apps or cloud services to purchase. Further, in order to cope with new costs, businesses may have to radically alter their pricing structures and budgets.

On this episode of B2B Revealed, two B2B CEOs discuss what the potential repeal of net neutrality would mean for business. Contextly CEO Ryan Singel brings his perspective as a media and strategy fellow at Stanford Law School’s Center for Internet and Society to the issue. Cascade Insights CEO Sean Campbell interviews him on the implications of a net neutrality rollback for ISPs, tech companies, and startups.

Will A Net Neutrality Repeal Impact Your Business? Listen To Learn:

  • What net neutrality is.
  • How the current model protects consumers and innovators.
  • Why ISPs want a repeal.
  • The business implications of a potential net neutrality repeal.
  • What would happen to websites and web services if a repeal happens.
  • The difference between Title I and Title II and how it affects this debate.
  • Why the lack of ISP competition makes this more than just a “free market” issue.
  • How a repeal would make it more difficult for startups to get off the ground.
  • Why a repeal of net neutrality would cement current tech giants at the top of the food chain.

Notable Quotes From Ryan Singel:

“The immediate effect is going to be on businesses and is going to hit them in the bottom line in ways that they aren’t going to understand.” – Singel on how a net neutrality repeal would impact businesses.

“This is a really bad plan for innovation.” -Singel explaining that a net neutrality repeal could remove the conditions that have allowed innovative startups to flourish in the past.

“Startups, especially in the B2B world, rely on a lot of other startups to run their business.”

“It looks like Mafia tactics.” – Singel discussing broadband companies’ current dealings with companies that rely on their internet services.

“Why repeal without replace? It doesn’t make any sense.”

Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher.

Want more B2B brilliance? There are lots of ways to follow us.

customer satisfaction research

People-Centric Marketing: Wisdom From Tom Shoemaker

December 1, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Market Researchers, B2B Marketers, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Large companies lose touch with their customers all the time.

Read more

Channel Sales

Coaching Your Channel: An Interview With Steve Smith

November 15, 2017/in B2B Buyer Persona Research, B2B Market Opportunity Research, B2B Market Researchers, B2B Marketers, Blog Posts, Featured B2B Marketing Teams, Featured Market Research Teams, Featured Podcasts, Interviews - Thought Leaders, Podcasts, Product Managers, Rethinking B2B Sales Podcast Series /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Business buyers have shoved IT out of the spotlight.

Read more

Page 1 of 212

GET IN TOUCH

hello@cascadeinsights.com

(503) 898-0004

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Written by

Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

Categories

  • Account-Based Marketing Research
  • B2B Usability Testing
  • Brand Research
  • Buyer Persona Research
  • Channel Research
  • Competitive Landscape Analysis
  • Content Creation
  • Content Strategy
  • Customer Journey Mapping
  • Funnel Analysis
  • Go-to-Market Research
  • Influencer Marketing Research
  • Key Buying Criteria Research
  • Market Opportunity Research
  • Market Segmentation Research
  • Message Testing Research
  • Messaging Upgrades
  • Persona Development
  • Podcast Production
  • Product & Service Launches
  • Win / Loss Analysis

Connect With Us

13908 SE Stark St Suite A Portland, OR 97233

503.898.0004

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • — Competitive Landscape Analysis
  • — Product / Service Launches
  • — Market Opportunity Research
  • — Channel / Market Research
  • — Influencer Marketing Research
  • — Message Testing Research
  • — Customer Journey Mapping
  • — Market Segmentation Research
  • — Key Buying Criteria Research
  • — Win / Loss Analysis
  • — Brand Research
  • — Go-to-Market Research
  • — Buyer Persona Research
  • — B2B Usability Testing
  • — Account-Based Marketing Research

B2B Marketing Services

  • — Content Strategy
  • — Persona Development
  • — Messaging Upgrades
  • — Content Creation
  • — Funnel Analysis

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog

B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

Scroll to top