tech Archives

July 21, 2022

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.

April 29, 2022

B2B Buyer Persona Research: Truth Over Templates

Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.

March 8, 2022

B2B Buyer’s Journey: Buyers and Marketers in the Blender

Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.

February 11, 2021

Make Better Decisions With B2B Concept Testing

As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.

February 9, 2021

5 Clues It’s Time for B2B Concept Testing

The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.

November 25, 2020

B2B Sales Enablement Strategy: Shorter Proposals Win

B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.

No company size or industry is immune to disruption from COVID-19.

March 25, 2020

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.

September 28, 2018

Tech Needs More Age Diversity

Ageism in tech cannot simply be written off as older workers being less capable than their younger colleagues. We've got a reading list to prove it.

September 28, 2018

In Defense of Women In Tech

There is nothing in women’s nature, collective ambitions, or capabilities that make them less qualified than men in STEM fields.

February 14, 2018

Heat Up Your Cold Email

In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter.

February 1, 2018

Facts Bore, a Good Story Roars

In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk.

January 15, 2018

SEO: The Balancing Act of Visibility and Utility

Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.

January 3, 2018

Left Brain + Right Brain = Marketing Success

Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.

December 20, 2017

Your Favorite B2B Podcasts of 2017

The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.

December 20, 2017

Your Favorite B2B Posts of 2017

It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

December 11, 2017

Business Needs Net Neutrality: An Interview with Ryan Singel

Contextly CEO Ryan Singel discusses business and net neutrality, specifically a net neutrality rollback for ISPs, tech companies, and startups.

December 1, 2017

People-Centric Marketing: Wisdom From Tom Shoemaker

Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.

November 15, 2017

Coaching Your Channel: An Interview With Steve Smith

Steve Smith, president of GrowthSource Coaching discusses channel sales strategies and other IT Services firm survival strategies.

November 3, 2017

Register for Conference Conference 2018!

Innovate. Disrupt. Hashtag. Standardized thinking-outside-the-box in tech marketing. Don't worry, this event is optimized for Instagram.

November 1, 2017

The Spy Who Wasn’t – Clarifying Competitive Intelligence

What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.

July 21, 2017

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.

July 12, 2017

An Open Letter To B2B Sales Leaders

We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.

June 22, 2017

Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with ...

June 21, 2017

Ageism in Tech: The Silent Career Killer

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.

May 17, 2017

You Can’t Always Have Quant With Your Qual

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.

May 3, 2017

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.

April 19, 2017

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.

March 22, 2017

Big Data Ethics: Math Responsibly

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.

February 21, 2017

B2B Market Research: 3 Steps to Recruiting a Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.

January 17, 2017

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

November 19, 2016

Are Your Market Assumptions Still True?

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode135-AreYourMarketAssumptionsStillTrue.mp3"] Cascade Insights CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”

Read Like An Analyst | B2B tech sector news

October 13, 2016

Read Like An Analyst: IoT Can Lead to Idealistic Overthinking

How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?

April 26, 2016

Pump Up Your Partnership: 9 Questions for Your Channel

Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.