History Didn’t Start in 2004 (aka Tracking Trends)
We’re huge fans of Google Trends. It’s just a wonderful tool to see if something is “big.” If it’s got ...
Defending the Castle: Surviving Disruption
This is a transcript of the CI Life Podcast, Episode 30. If you’d rather listen to the podcast, click here. ...
Benchmarking for Competitive Intelligence Insight Part 1:
Three Ways to Look in Every Oyster But Only Keep the Pearls When you’re benchmarking a product or service against ...
Weighted Ranking for Weighty Decisions in Competitive Intelligence Part 2:
Three Tests to Separate Opportunity from Folly Using weighted ranking for structured decision making requires the participants in the process ...
Weighted Ranking for Weighty Decisions in Competitive Intelligence Part 1:
Three Guidelines for Choosing New Horizons Supporting sound business decisions is bread and butter for competitive intelligence professionals. A defensible, ...
Inbox Education Series: Mining Twitter for Competitive Intelligence and Market Intelligence Insights
We’ve launched another Inbox Education Series. This time focused on how to effectively mine Twitter for Competitive Intelligence or Market ...
The “Competitive Intel” Episode 29 Transcript – Thinking about Apple: Don’t Generalize from a Specific
Business people commonly discuss how to emulate Apple’s success. Let us be clear, there’s probably little that many businesses can ...
In Search of Human (Competitive) Intelligence Part 4:
Three Pieces of Ethical High Ground to Protect at All Costs Ethics are important in all aspects of business, but ...
In Search of Human (Competitive) Intelligence Part 3:
Three Ways to Bias Your Interviews (or Not) Each of us brings particular strengths to our work, framed by our ...
In Search of Human (Competitive) Intelligence Part 2:
Three Sources for Tips in the Search for Human Intelligence To learn from collective experience gained during the human intelligence ...
SLA Presentation – Mining Information on Private Companies
As presented on April 12th, 2013. Download the presentation here.
The “Competitive Intel” Episode 28 Transcript – Flyby on Wargaming
To understand what a competitor is likely to do, put yourself in their shoes. That’s the core idea of wargaming, ...
In Search of Human (Competitive) Intelligence Part 1:
Three Aspects of Identifying Humans Any human intelligence initiative begins with identifying a high-quality sample of people to interview. The ...
One of the Greatest CI Books of All Time
There are a lot of great CI books, but few are as tactical as John Nolan’s seminal “Confidential: Business Secrets ...
Return of the Expanding Bookshelf Part 3:
Four Voices That Aren’t Right Under Your Nose Despite one’s best efforts, it is part of the human condition to ...
Return of the Expanding Bookshelf Part 2:
Four Ways to Go Beyond the Five Forces Michael Porter has been a management visionary for so long that it ...
The “Competitive Intel” Episode 27 Transcript – Value Chain Analysis
It is a basic truism that producing customer value in excess of your cost to provide it creates profit. Michael ...
Return of the Expanding Bookshelf Part 1:
Three Sources for Toolsets on Your Utility Belt Incremental additions to the approaches you already use for competitive intelligence can ...
Understanding the Innovator’s Dilemma
Understanding the Innovator’s Dilemma – Play.
The “Competitive Intel” Episode 26 Transcript – Benchmarking and Competitive Intelligence
Effective positioning within a market segment requires an understanding of the relative strengths and weaknesses of your company and its ...
Competitive Intelligence and Competitor Pricing Part 3
Three Ways Pricing’s Not as Secret as You Think As you conduct competitive intelligence research and analysis to discover the ...
Competitive Intelligence and Competitor Pricing Part 2
Three Reasons to Bring on the Humans! Relationships between vendors, distributors, and customers can become long-term and complex in the ...
Modern Data for Trusted Frameworks – SCIP Chapter Event – NJ / CT
As presented on 03/10/2013. Download the presentation here.
The “Competitive Intel” Episode 25 Transcript – Critical Thinking Tools and Tips
Weighted Ranking Analysis for Competitive Intelligence A substantial portion of competitive intelligence practice is applying structured methodologies to decision making, ...
Competitive Intelligence and Competitor Pricing Part 1
Three Varieties of Smoke & Mirrors in B2B Pricing The amounts of money involved in a typical B2B sale are ...
Competitive Intelligence from the Technology Adoption Lifecycle Stage 5
Three Insights about Laggards: The Last to the Party After a product or technology has been widely available and deployed ...
Competitive Intelligence from the Technology Adoption Lifecycle Stage 4
Three Insights about the Late Majority: Reluctant to Be Led A large portion of the entire market—perhaps 35%—makes up the ...
Big Data Prospecting: Staking a Claim
Buried in petabytes of data, it can seem a daunting task to retrieve the information crucial to your competitive intelligence ...
Competitive Intelligence from the Technology Adoption Lifecycle Stage 3
Three Insights about the Early Majority: Is It Safe Yet? Moving a new product into the mainstream requires you to ...
15 Minute Series – Finding your Competitor’s Customers
15 Minute Series – Finding your Competitor’s Customers – Play.
Competitive Intelligence from the Technology Adoption Lifecycle Stage 2
Three Insights about Early Adopters: The Search for Business Value As a product becomes feature complete, it may be regarded ...
Competitive Intelligence from the Technology Adoption Lifecycle Stage 1
Three Insights about Innovators: The Bleeding Edge As described in Crossing the Chasm, even before a product or technology is ...
The “Competitive Intel” Episode 24 Transcript – HUMINT in Context: Key Questions to Consider
Competitive intelligence gathering typically requires going beyond online sources, to interviewing human subjects. Even if it’s well within your comfort ...
Tip #3 on Gathering Competitive Intelligence on Private Companies: Use Specialized Tools to Dig Deeper
Tracking the history of a company’s web site can illuminate a great deal about how the company has developed. Archive.org ...
Disruptive Innovation as a Competitive Intelligence Framework Part 3
Three Habits of Highly Disruptive Competitors When a competitive intelligence organization gauges the potential impact of a disruptive innovation, the ...
Disruptive Innovation as a Competitive Intelligence Framework Part 2
Three Reasons an Innovation Might Not Move Mountains Just as important as recognizing a disruptive innovation, you also need to ...
