That’s Why I Bought It….The Art of Effective Feature Comparison

When a business buys a license for a piece on-premise software or a cloud service they may have a number of different reasons for making that purchase decision. But only a few truly matter. Sadly, many marketing, sales, and product engineering teams don’t take a “features that matter” approach to this type of competitive analysis. ...
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Best Technology or Business Focused Slideshare Presentations for July 2014

The following is our take on the best Slideshare presentations of the last 30 days.  With a focus on presentations that cover the technology industry or business all up. Note: Our emphasis here is on content and meaningful data over style… The Brazil Startup Report How Netflix delivers software Wireless Industry Overview – 2014 State ...
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5 Fundamental Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from one of the best articles ever written on intelligence collection and analysis efforts. During this podcast we cover: Why the written product is forever. How the public segregates success and failure. How to build credibility ...
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40 Years of Competitive Intelligence Expertise – Distilled…

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, analysis, and the building of competitive intelligence teams. While the article focuses on public sector experiences, the five fundamental truths, and six essential truths the article covers are an important read for competitive intelligence professionals ...
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The Ugly – Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis. Subscribe to the monthly B2B Market Research newsletter for the latest CI information. Modified Transcript: Welcome to another episode of the B2B Market Research ...
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Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World – As Delivered to the Northern California Business Marketing Association – July 25th, 2014

Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the Norcal BMA event this week. If you would like to download a copy of the presentation go here. Check Out: Past episodes of our popular podcast – The B2B Market Research Podcast.
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The Good and the Bad – B2B Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The Good – What Technology Companies typically get right when it comes to Competitive Intelligence efforts. The Bad – What Technology Companies typically get wrong when it comes to Competitive Intelligence efforts. Subscribe to our newsletter ...
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Cloudera – Customer and Partner Viewpoints

The Customer and Partner ViewPoint – Cloudera   Cloudera is respected as the 1st to market solution (i.e., unquestioned market leader status) and is well respected for “giving back” to the Hadoop community.  However, there’s no monopoly in the Hadoop market at this time, and customers that we spoke with are commonly kicking the tires with ...
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TweetBinder is a solid TweetReach replacement

For quite a while now we’ve turned to TweetReach to generate quick statistics (volume, tweets per day referencing the hashtag, etc.) on Twitter hashtags. However, it looks like I might be turning to TweetBinder a bit more often as it provides similar statistics along with a few additional data points such as the following: “Cloudera” ...
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Mary Meeker’s – Internet Trends – 2014 – The Highlights

Mary Meeker’s Internet Trends report has become a “must read” every year for folks in the tech industry. While no single report can cover every angle, especially on a area as big as “Internet Trends,” this report consistently does it better than most. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Some highlights: ...
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Interview With Scott Brown, Qualcomm: B2B Market Research podcast

Episode 66: – Interview – Scott Brown – Qualcomm During this podcast we discuss: How a corporate librarian views competitive intelligence as a discipline. The SLA’s CI division. How effective analysis relates to data collection. “Information Obesity” and how to avoid it. For additional resources focused on B2B tech market research and competitive intelligence go to: www.cascadeinsights.com/resources ...
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Slideshare Presentation – Voice of the Competitor

During this presentation you’ll learn more about Voice of the Competitor (VOTC) research. First what it is, then how it compares with Voice of the Customer (VOC) research, and lastly how you can incorporate Open Source Intelligence (OSINT) and Human Intelligence (HUMINT) into VOTC efforts.   Voice of the Competitor (VOTC) – Research and Analysis from Cascade ...
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Framework Fight Club Workshop – Recap – SCIP 2014 – Conference

Yesterday I delivered the all-day version of our Framework Fight Club workshop to a packed room at the SCIP 2014 conference in Orlando. After delivering the workshop an attendee asked if I could summarize some of the books that were addressed at various points during the workshop. Here is the list: Innovator’s Dilemma  Crossing the ...
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Why Investigative Recruit Matters: B2B Market Research podcast

Episode 65: – Investigative Recruit – Why it Matters During this podcast we cover: The key elements of investigative recruit. How investigative recruit differs from traditional market research approaches to recruit. Why investigative recruit is an essential part of any competitive intelligence effort. For additional resources focused on B2B market research and competitive intelligence, go to: www.cascadeinsights.com/resources Sign ...
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More Fabulous Frameworks – Webinar – Slides & Recording

During the “More” Fabulous Frameworks webinar we covered: PARTS (#1) analysis from Co-opetition The use of the ERRC (#2) grid from Blue Ocean Strategy (#3) Adoption Chain and (#4) Co-Innovation Analysis from the Wide Lens (#5) Shark Fin Analysis from Big Bang Disruptions Download the presentation or the recording.
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Is That Project Executable: B2B Market Research podcast

Episode 64: – Is that Project Executable? During this podcast we cover: What it means to have an executable project. Ways to know if your project is executable or not. How CI differs from traditional market research in regards to the above. For more resources focused on B2B market research and competitive intelligence tips go to: www.cascadeinsights.com/resources ...
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Crossing the Chasm – The Remix

The best ideas stand the test of time.  And clearly the ideas offered by Geoffrey Moore in his book Crossing the Chasm have achieved that distinction. I was reminded of this, when one of our employees forwarded me an article that Geoffrey had shared on LinkedIn about the 3rd edition of Crossing the Chasm.   ...
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New Tools for Human Intelligence Recruit

“Try to learn something about everything and everything about something.” – Thomas Huxley When it comes to learning something about everything, we think that it is important to identify resources that can help competitive intelligence professionals do their job more effectively, outside of the classic resources that people might turn to on a regular basis. ...
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Voice of the Competitor – eBook – Download

What makes VOTC (Voice of the Competitor) research different than a typical Win-Loss study? Why is your typical Win-Loss study missing as much as 50% of the insights that you need to grow and find new opportunities? Simply put, the target of the research effort.  By moving the focus from you to the competitive landscape, VOTC ...
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Inbox Education Series: Contrasting VOC research with VOCC – Voice of the Competitor’s Customers – Research

We’ve launched another Inbox Education Series.  This time focused on understanding the differences between VOC and VOCC research. Each Inbox Education Series is focused on a set of questions that competitive intelligence and market intelligence professionals have on a regular basis. Over the span of a few weeks, each series below will educate you, via ...
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Popular – Competitive Intelligence and Market Intelligence topics in 2013

Given we’ve recently moved into 2014 I thought I would pass along what some of our most popular competitive intelligence and market intelligence content was from last year – 2013. Ordered by Page Views: Competitive Intelligence Analysis with Porter’s Five Forces The “Competitive Intel” Podcast: Episode 47: Interview – David Nixon – Sr. Director Competitive ...
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Understanding: Voice of the Competitor Research (VOTC) – VOCC, VOCP, and VOCI

Voice of the Competitor’s – Customer (VOCC) – Research You need to understand why they bought from the competitor. And why they might again. Voice of the Competitor’s – Partners (VOCP) – Research You need to understand why partners bond with the competitor and why they choose that relationship over you. Voice of the Competitor’s ...
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