How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask
When talking to developers, it’s important to ask the right questions.
Read Like an Analyst: Containers, Cybersecurity and Startups that Matter
The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most conversation around ...
B2B Market Research Study? – Don’t Hire that Panel Firm
Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies?
Read Like an Analyst: Cybersecurity, Enterprise IT, and One Hit Wonders
The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most ...
Big Industry News? How Do World Class Analysts Respond?
During this episode, Cascade Insights®’ CEO, Sean Campbell and SAP Lead Analyst Matthew Sell discuss how world class analysts respond ...
Cybersecurity: 5 Things B2B Market Researchers Need to Know
On this episode of the B2B Market Research podcast, we talk about five things B2B market researchers and competitive intelligence professionals ...
B2B Market Research Ethics: The 4 Identities – Respondent, Firm, Client, Study: B2B Market Research podcast
In this podcast, we cover ethics issues unique to the B2B market research and competitive intelligence space.
Want Stakeholder Buy-in? Tell Better Stories – Interview with Victoria Lefevers of Carbonite
Today we’re featuring an interview Sean Campbell, CEO of Cascade Insights®, conducted with Carbonite‘s manager of market and competitive intelligence, Victoria Lefevers.
Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast
Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it ...
Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast
What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts ...
How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller
Today, we’re featuring a conversation Sean Campbell, Cascade Insights®’ CEO, recently had with Thomas Miller. Thomas is a faculty member at ...
Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast
Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How ...
The Evolving B2B Market: What Competitive Intelligence Pros Need to Know
The following is a summary of the key takeaways from the session Sean Campbell (Cascade Insight’s CEO) presented at the ...
Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast
Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We ...
Analyzing the B2B Buyer’s Journey – 20 Tools and Tips
This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference. During the talk Sean covered ...
7 Trade Show Competitive Intelligence Tips: B2B Market Research podcast
Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode98.mp3″] We cover: A few important ratios ...
5 Essential Interviews with Competitive Intelligence Thought Leaders
Learn what some of the “must watch” thought leaders in the competitive intelligence space are thinking. In this post, we’ve ...
3 Key Tools for Analyzing a Competitor’s Content: B2B Market Research podcast
Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, ...
Competitive Intelligence Thought Leaders – Bonnie Hohhof: B2B Market Research podcast
Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP ...
Did Your Partner Turn Into A Competitor? Ask These 7 Questions: B2B Market Research podcast
Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We ...
Analyzing Product Features in the Age of SaaS – B2B Market Research podcast
Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 ...
Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma?: B2B Market Research podcast
Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] ...
5 Success Tips for Competitive Intelligence Analysts – Interview With Matthew Sell, SAP: B2B Market Research Ep. 92
Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] ...
How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft: B2B Market Research podcast
Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] ...
5 Reasons Competitive Intelligence Teams Don’t Grow: B2B Market Research podcast
Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – ...
How To Hire World-Class Analysts: B2B Market Research podcast
Episode #89 of the B2B Market Research Podcast – How To Hire World-Class Analysts [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode89.mp3″] We cover: Why a service mentality ...
7 Tips For Presenting Competitive Intelligence Research Like A Pro: B2B Market Research podcast
Episode #88 of the B2B Market Research Podcast – 7 Tips For Presenting Competitive Intelligence Research Like A Pro [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode88.mp3″] ...
Inside Sales Needs Ammo. Are Competitive Intelligence Teams Listening? B2B Market Research podcast
Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] ...
What CI Professionals Need to Know About Data Scientists
It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, ...
[6th Edition] Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast
Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the ...
We will be Hacked: Adjusting to the New Normal for Enterprise Security…
Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? ...
Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015: B2B Market Research podcast
Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB ...
10 Truths about the Internet of Things (IoT) for B2B Market Researchers
What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research ...
IoT Thought Leaders – Interview with Ido Sarig of Wind River: B2B Market Research podcast
Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the ...
10 Essential Competitive Intelligence Questions for B2B Customers
There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers. This presentation outlines all ...
Competitive Intelligence Thought Leaders – Interview with Wayne Jones, IBM: B2B Market Research podcast
Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI ...