Blog Posts Archives

October 6, 2015

Are you Ready to Research the B2B Buyer’s Journey?

The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.

September 30, 2015

Did You See These Top B2B Market Research Posts?

Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take ...

September 28, 2015

Win-Loss Analysis: 4 Tips for B2B Market Researchers

In this episode, Cascade Insights® CEO Sean Campbell discusses the pros and cons of four recruiting techniques for B2B market researchers and CI professionals.

September 23, 2015

Read Like an Analyst: Industry Critiques of VMware, Apple, Amazon and One Hit Wonders

The Read Like an Analyst series gives you a peek into the tech industry moves and countermoves that generated the most conversation ...

September 15, 2015

How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask

When talking to developers, it’s important to ask the right questions.

September 7, 2015

Read Like an Analyst: Containers, Cybersecurity and Startups that Matter

The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most conversation around ...

August 18, 2015

B2B Market Research Study? – Don’t Hire that Panel Firm

Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies?

August 17, 2015

Read Like an Analyst: Cybersecurity, Enterprise IT, and One Hit Wonders

The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most ...

August 12, 2015

Big Industry News? How Do World Class Analysts Respond?

During this episode, Cascade Insights®’ CEO, Sean Campbell and SAP Lead Analyst Matthew Sell discuss how world class analysts respond ...

August 5, 2015

Cybersecurity: 5 Things B2B Market Researchers Need to Know

On this episode of the B2B Market Research podcast, we talk about five things B2B market researchers and competitive intelligence professionals ...

July 22, 2015

B2B Market Research Ethics: The 4 Identities – Respondent, Firm, Client, Study: B2B Market Research podcast

In this podcast, we cover ethics issues unique to the B2B market research and competitive intelligence space.

July 13, 2015

Want Stakeholder Buy-in? Tell Better Stories – Interview with Victoria Lefevers of Carbonite

Today we’re featuring an interview Sean Campbell, CEO of Cascade Insights®, conducted with Carbonite‘s manager of market and competitive intelligence, Victoria Lefevers.

June 30, 2015

Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast

Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it ...

June 23, 2015

Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast

What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts ...

June 15, 2015

How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller

Today, we’re featuring a conversation Sean Campbell, Cascade Insights®’ CEO, recently had with Thomas Miller. Thomas is a faculty member at ...

June 2, 2015

Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast

Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How ...

May 27, 2015

The Evolving B2B Market: What Competitive Intelligence Pros Need to Know

The following is a summary of the key takeaways from the session Sean Campbell (Cascade Insight’s CEO) presented at the ...

May 20, 2015

Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast

Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We ...

May 13, 2015

Analyzing the B2B Buyer’s Journey – 20 Tools and Tips

This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference. During the talk Sean covered ...

May 11, 2015

7 Trade Show Competitive Intelligence Tips: B2B Market Research podcast

Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode98.mp3″] We cover: A few important ratios ...

April 28, 2015

5 Essential Interviews with Competitive Intelligence Thought Leaders

Learn what some of the “must watch” thought leaders in the competitive intelligence space are thinking. In this post, we’ve ...

April 24, 2015

3 Key Tools for Analyzing a Competitor’s Content: B2B Market Research podcast

Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, ...

April 15, 2015

Competitive Intelligence Thought Leaders – Bonnie Hohhof: B2B Market Research podcast

Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP ...

April 9, 2015

Did Your Partner Turn Into A Competitor? Ask These 7 Questions: B2B Market Research podcast

Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We ...

March 31, 2015

Analyzing Product Features in the Age of SaaS – B2B Market Research podcast

Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 ...

March 24, 2015

Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma?: B2B Market Research podcast

Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] ...

March 18, 2015

5 Success Tips for Competitive Intelligence Analysts – Interview With Matthew Sell, SAP: B2B Market Research Ep. 92

Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] ...

March 9, 2015

How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft: B2B Market Research podcast

Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] ...

March 2, 2015

5 Reasons Competitive Intelligence Teams Don’t Grow: B2B Market Research podcast

Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – ...

February 24, 2015