5 Success Tips for Competitive Intelligence Analysts – Interview With Matthew Sell, SAP: B2B Market Research Ep. 92

Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] We cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior leadership more effectively. Why a research agenda stimulates thought and ...
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How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft: B2B Market Research podcast

Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] We cover: How to find and hire good competitive intelligence analysts Tips on how to prioritize a research agenda when there are a lot of requests Competitive Intelligence for B2B Software Companies Varun Chhabra’s key pieces ...
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5 Reasons Competitive Intelligence Teams Don’t Grow: B2B Market Research podcast

Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – not products – needs to come first. Why focusing on decisions you can impact is so important. How easy it is to have various team members – “Playing out of Position.” How focusing on just ...
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How To Hire World-Class Analysts: B2B Market Research podcast

Episode #89 of the B2B Market Research Podcast – How To Hire World-Class Analysts [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode89.mp3″] We cover: Why a service mentality is the most important attribute. Why the ability to present and persuade is crucial. Why you need analysts who are comfortable with different types of intelligence collection and analysis. Why you should look for the data scientist. Not the ...
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7 Tips For Presenting Competitive Intelligence Research Like A Pro: B2B Market Research podcast

Episode #88 of the B2B Market Research Podcast – 7 Tips For Presenting Competitive Intelligence Research Like A Pro [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode88.mp3″] We cover: Why competitive intelligence and market research analysts struggle with presenting data. Why the 10-20-30 slide show rule is ridiculous from a practical standpoint. Seven tips for making yourself a better presenter and driving more impact. Subscribe to ...
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Inside Sales Needs Ammo. Are Competitive Intelligence Teams Listening? B2B Market Research podcast

Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] We cover: Why competitive intelligence teams should pay attention to inside sales teams. Why B2B inside sales isn’t the telesales of old. Why your “competitive” content needs to have the right structure and information to ...
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What CI Professionals Need to Know About Data Scientists

It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, Data Scientists will influence a whole array of software and hardware purchasing behavior, ranging from analytics packages, databases and visualization tools. Hence Competitive Intelligence, Market Research, Product Managers, and B2B Marketers all need to understand data ...
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[6th Edition] Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast

Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the sixth edition of Going Beyond Google: Gathering B2B Competitive Intelligence from the Web How the book helps readers mine data for B2B technology trends, companies and more. Why we’ve continually updated the book (six times over four and one-half years.) ...
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We will be Hacked: Adjusting to the New Normal for Enterprise Security…

Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? In a word, yes. Let us be clear: The implementors and researchers we chat with – those in the enterprise Security Operation Centers (SOCs) and Managed Security Service Providers (MSSPs) – aren’t advocating giving up. They’re not ...
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Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015: B2B Market Research podcast

Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB – Episode #84 of the B2B Market Research podcast. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode84.mp3″] We cover: How B2B companies are buying differently. Why 57% of the buyers journey is inherently digital. Is win/loss the right thing to consider anymore? Why, in today’s world, it’s ...
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10 Truths about the Internet of Things (IoT) for B2B Market Researchers

What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research efforts need to change – when you start to tackle IoT research? In short, this presentation covers 10 key tips that can keep you on track when doing IoT research on B2B companies and ecosystems.
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IoT Thought Leaders – Interview with Ido Sarig of Wind River: B2B Market Research podcast

Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the episode or read the article below. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode83.mp3″] We cover: How the IoT is different for B2B. Why IoT is not exactly like M2M. Security issues with B2B IoT. What companies will be major IoT players in ...
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Competitive Intelligence Thought Leaders – Interview with Wayne Jones, IBM: B2B Market Research podcast

Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI teams disseminate information and interact with a large organization? Why a knowledge management system is a core piece of the puzzle. Why CI teams need a stakeholder relationship matrix. How to disseminate important CI information to stakeholders. ...
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Quantifying the Internet of Things

Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? Gartner thinks there will be 26 billion “Internet of Things” units by 2020. Not to be outdone, IDC predicts 212 billion “things”. This seems like a big difference between crystal balls, but what’s an order ...
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Ahead of the Herd – IoT articles you need to read – December 2015 Edition

What follows is a curated list of Internet of Things (IoT) focused articles. To create this list we first looked for articles with the most LinkedIn shares (thanks BuzzSumo). Then we took that list and threw out all the articles there were merely advertorial, published by vendors, or those, which simply lacked insight. In short, what follows are the articles, published ...
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15 Competitive Intelligence Questions Product Managers Need to Answer: B2B Market Research podcast

Episode 81: – 15 Competitive Intelligence questions Product Managers need to answer. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode_81.mp3″] We cover: Key questions product managers need to ask when conducting competitive intelligence research. The role of a product manager as it relates to competitive intelligence. Questions a product manager should ask after the sale. What questions do you want answers to? Let us ...
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When Public Data = Big Data – 3 Tips for Competitive Intelligence Teams: B2B Market Research podcast

Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode80.mp3″] We cover: Why “public” data isn’t the same as “Internet data.” How the Internet is like big data with a nice UI How you can get quant from the Internet and aggregate it in an almost “big data,” powerful way. ...
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4 Ways to Know if Your Competitive Intelligence Firm Understands B2B Technology

Does the competitive intelligence firm think that sales cycles are measured in minutes and days, or months and years? “Consumer tech” and “impulse buy” are nearly synonymous phrases.  This leads to sales cycles that are merely days, or even minutes long. The B2B technology sector isn’t even remotely similar. Even for areas in which the ...
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Ahead of the Herd – Docker articles you need to read this month…

What follows is a curated list of articles focused on Docker. To create this list we threw out all the articles there were merely advertorial, published by vendors, or those which simply lacked insight. What’s left are the articles, published in the last 30 days, about Docker that you need to read. Enjoy! How An Awful, Misspelled Presentation Launched ...
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Ahead of the Herd – Interesting Big Data articles with the most LinkedIn shares

What follows is a curated list of Big Data focused articles. To create this list we first looked for articles with the most LinkedIn shares (thanks BuzzSumo). Then we took that list and threw out all the articles there were merely advertorial, published by vendors, or those which simply lacked insight.  Enjoy! How Formula One Teams are using Big Data ...
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Interview with Kris Wheaton of Mercyhurst University: B2B Market Research podcast

Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence professionals need to have. His thoughts on crowdsourcing and social network analysis. For more free B2B market research and competitive intelligence resources go to: www.cascadeinsights.com/resources Sign up for podcast updates – here Modified transcript: Sean: Welcome to ...
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Analyzing Social Media Sharing with BuzzSumo: B2B Market Research podcast

Episode 78: – Analyzing Social Media Sharing with BuzzSumo – An Interview with Steve Rayson We cover: The difference between using Google and a tool like BuzzSumo for intelligence collection. How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public ...
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The Top 3 Temptations Competitive Intelligence Professionals Face

Every profession has its temptations, and Competitive Intelligence is no exception. What follows are the Top 3 Temptations of CI Pros, along with their potential cures. Providing Caveats, Not Answers Competitive Intelligence Professionals typically live in an ocean of data. As such, it can be relatively trivial to find a single piece of data that ...
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3 Key Ways That Competitive Intelligence Is Different than Spying: B2B Market Research podcast

Episode 77: – 3 Key Ways That Competitive Intelligence Is Different than Spying During this podcast we cover three key ways competitive intelligence is different than spying. This includes: How Competitive Intelligence Professionals and Spies differ in how they disclose their identity. How Competitive Intelligence Professionals and Spies differ when it comes to how they practice of ...
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4 Ways to Crack the Code on Competitor Pricing: B2B Market Research podcast

Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model. The pro’s and cons ...
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Why CI Teams Should Unite With Market Research: B2B Market Research podcast

Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why competitive intelligence professionals need to build a bridge between themselves and their company’s market research team. This includes: How you can marry the customer centric view of market research with the outward view of competitive ...
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4 Tips for Keeping your Head out of the Sand

This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was titled – Putting Sales at the Center of Strategy, and the killer quote was the following. “Strategists, years removed from customer contact…have an obsolete vision of the company-customer interface.” That killer quote has a lot to ...
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Why CI Professionals Need to Know Web Analytics: B2B Market Research podcast

Episode 74: – Why you need to know Web Analytics – Tips and Tricks for Competitive Intelligence Professionals During this podcast we cover a variety of reasons why Competitive Intelligence professionals need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web metrics ...
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6 Essential Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 73: – 6 Essential Truths of Competitive Intelligence Collection and Analysis During this podcast we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort. Intelligence failures do not come from a ...
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Making Social Media Analysis Easy with NodeXL: B2B Market Research podcast

Episode 72: – Making Social Media analysis easy with NodeXL During this podcast we interview Marc Smith one of the creators of NodeXL.  NodeXL is a free and fantastic tool for doing advanced social media analysis – right inside of Excel. We cover the following with Marc, all of which should be of solid interest to any ...
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5 Tips for Making Battle Ready Battle Cards

How many “Battle Cards” does your company make?  I’m going to go out on a limb and guess “a lot.”  In fact, there’s probably a group of good people who’ve become a “deliverable factory” in this regard – churning out Battle Cards with wild abandon. But really, ask yourself, “Are Battle Cards effective?”  In 2000, ...
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How to Do Win-Loss the Right Way: B2B Market Research podcast

Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price. For more episodes focused on ...
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What you need to see on Slideshare – August 2014 Edition

These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we focus on the Mobile market and Social Media. Subscribe to our blog to get the latest B2B Market Research information for software, hardware and technology companies. Note: Our emphasis here is on content and meaningful data ...
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