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Blog Posts

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

April 24, 2015

3 Key Tools for Analyzing a Competitor’s Content: B2B Market Research podcast

Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, ...
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April 15, 2015

Competitive Intelligence Thought Leaders – Bonnie Hohhof: B2B Market Research podcast

Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP ...
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April 9, 2015

Did Your Partner Turn Into A Competitor? Ask These 7 Questions: B2B Market Research podcast

Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We ...
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March 31, 2015

Analyzing Product Features in the Age of SaaS – B2B Market Research podcast

Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 ...
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March 24, 2015

Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma?: B2B Market Research podcast

Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] ...
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March 18, 2015

5 Success Tips for Competitive Intelligence Analysts – Interview With Matthew Sell, SAP: B2B Market Research Ep. 92

Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] ...
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March 9, 2015

How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft: B2B Market Research podcast

Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] ...
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March 2, 2015

5 Reasons Competitive Intelligence Teams Don’t Grow: B2B Market Research podcast

Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – ...
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February 24, 2015

How To Hire World-Class Analysts: B2B Market Research podcast

Episode #89 of the B2B Market Research Podcast – How To Hire World-Class Analysts [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode89.mp3″] We cover: Why a service mentality ...
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February 16, 2015

7 Tips For Presenting Competitive Intelligence Research Like A Pro: B2B Market Research podcast

Episode #88 of the B2B Market Research Podcast – 7 Tips For Presenting Competitive Intelligence Research Like A Pro [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode88.mp3″] ...
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February 3, 2015

Inside Sales Needs Ammo. Are Competitive Intelligence Teams Listening? B2B Market Research podcast

Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] ...
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January 29, 2015

What CI Professionals Need to Know About Data Scientists

It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, ...
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January 26, 2015

[6th Edition] Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast

Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the ...
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January 16, 2015

We will be Hacked: Adjusting to the New Normal for Enterprise Security…

Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? ...
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January 13, 2015

Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015: B2B Market Research podcast

Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB ...
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January 12, 2015

10 Truths about the Internet of Things (IoT) for B2B Market Researchers

What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research ...
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January 6, 2015

IoT Thought Leaders – Interview with Ido Sarig of Wind River: B2B Market Research podcast

Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the ...
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January 2, 2015

10 Essential Competitive Intelligence Questions for B2B Customers

There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers. This presentation outlines all ...
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December 17, 2014

Competitive Intelligence Thought Leaders – Interview with Wayne Jones, IBM: B2B Market Research podcast

Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI ...
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December 17, 2014

Quantifying the Internet of Things

Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? ...
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December 15, 2014

Ahead of the Herd – IoT articles you need to read – December 2015 Edition

What follows is a curated list of Internet of Things (IoT) focused articles. To create this list we first looked for articles ...
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December 9, 2014

15 Competitive Intelligence Questions Product Managers Need to Answer: B2B Market Research podcast

Episode 81: – 15 Competitive Intelligence questions Product Managers need to answer. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode_81.mp3″] We cover: Key questions product managers need to ...
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December 4, 2014

When Public Data = Big Data – 3 Tips for Competitive Intelligence Teams: B2B Market Research podcast

Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode80.mp3″] We cover: Why ...
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November 25, 2014

4 Ways to Know if Your Competitive Intelligence Firm Understands B2B Technology

Does the competitive intelligence firm think that sales cycles are measured in minutes and days, or months and years? “Consumer ...
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November 20, 2014

Ahead of the Herd – Docker articles you need to read this month…

What follows is a curated list of articles focused on Docker. To create this list we threw out all the articles ...
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November 20, 2014

Ahead of the Herd – The Internet of Things (IoT) articles that you need to read this month

What follows is a curated list of articles focused on the Internet of Things (IoT). To create this list we threw ...
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November 19, 2014

Ahead of the Herd – Interesting Big Data articles with the most LinkedIn shares

What follows is a curated list of Big Data focused articles. To create this list we first looked for articles with the ...
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November 18, 2014

Interview with Kris Wheaton of Mercyhurst University: B2B Market Research podcast

Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence ...
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November 10, 2014

Analyzing Social Media Sharing with BuzzSumo: B2B Market Research podcast

Episode 78: – Analyzing Social Media Sharing with BuzzSumo – An Interview with Steve Rayson We cover: The difference between using Google ...
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November 5, 2014

The Top 3 Temptations Competitive Intelligence Professionals Face

Every profession has its temptations, and Competitive Intelligence is no exception. What follows are the Top 3 Temptations of CI ...
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October 30, 2014

3 Key Ways That Competitive Intelligence Is Different than Spying: B2B Market Research podcast

Episode 77: – 3 Key Ways That Competitive Intelligence Is Different than Spying During this podcast we cover three key ways competitive ...
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October 23, 2014

4 Ways to Crack the Code on Competitor Pricing: B2B Market Research podcast

Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive ...
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October 8, 2014

Why CI Teams Should Unite With Market Research: B2B Market Research podcast

Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why ...
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October 6, 2014

4 Tips for Keeping your Head out of the Sand

This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was ...
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September 23, 2014

Why CI Professionals Need to Know Web Analytics: B2B Market Research podcast

Episode 74: – Why you need to know Web Analytics – Tips and Tricks for Competitive Intelligence Professionals During this podcast we ...
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September 12, 2014

6 Essential Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 73: – 6 Essential Truths of Competitive Intelligence Collection and Analysis During this podcast we cover the six essential truths of ...
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