How to Make Your B2B Market Research Presentation TEDtastic

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_111_-_Ted_Talks_-_What_to_Learn.mp3"] TED Talks are a lot of fun to watch. What can market researchers take from the famous TED storytelling style to make their business presentations more engaging?
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B2B Market Research: Product Managers as Stakeholders

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode110-Understanding_Product_Managers.mp3"] In this podcast episode, Cascade Insights CEO Sean Campbell reviews a few key resources for understanding product managers.
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Read Like An Analyst: Data Dilemmas, Startups & Standouts

Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, think pieces, trends and predictions. Here is what got them talking around the company Keurig over the last few weeks.
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Are you Ready to Research the B2B Buyer’s Journey?

The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.
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Did You See These Top B2B Market Research Posts?

Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take a look at which B2B Market Research episodes and blog posts generated the most sparks this past summer.
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Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast

Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it can do for your B2B market research efforts. Why Agile is no longer limited to the technical software industry or product development. How to leverage Agile for fast, optimal “no surprise” results for clients. Thank ...
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Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast

What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts and the things I learned behind the scenes. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode101Best_of_100.mp3″] In this podcast I cover: What I’ve learned from producing 100 podcast episodes. The top 10 posts as defined by Google Analytics and social sharing ...
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How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller

Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at Northwestern University and has written a really fascinating book on predictive data analytics called Web and Network Data Science: Modeling Techniques in Predictive Analytics. Sean: So my first question for you, Tom, is if you would ...
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Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast

Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team’s help. How to build a digital footprint of the competitor by investigating its size, ...
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The Evolving B2B Market: What Competitive Intelligence Pros Need to Know

The following is a summary of the key takeaways from the session Sean Campbell (Cascade Insight’s CEO) presented at the national competitive intelligence conference – held just a few weeks ago in Atlanta. Enjoy! The B2B sales and marketing landscape is experiencing seismic shifts. The buyer’s journey is much different today – and these changes ...
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Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast

Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive capabilities of competitive intelligence tools. Subscribe ...
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Analyzing the B2B Buyer’s Journey – 20 Tools and Tips

This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference. During the talk Sean covered a number of different tools that organizations can use to analyze the Buyer’s Journey. In addition, Sean discussed a number of different questions that organizations need to ask competitor customers about the Buyer’s Journey. If ...
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7 Trade Show Competitive Intelligence Tips: B2B Market Research podcast

Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode98.mp3″] We cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren’t effective and that should be simply be left in the dust bin. ...
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5 Essential Interviews with Competitive Intelligence Thought Leaders

Learn what some of the “must watch” thought leaders in the competitive intelligence space are thinking. In this post, we’ve recapped five interviews with some of the CI industry’s heavy hitters. Enjoy! Kris Wheaton What skills should the more exceptional intelligence professionals possess? Kris Wheaton, an associate professor of intelligence studies at Mercyhurst University, addresses ...
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3 Key Tools for Analyzing a Competitor’s Content: B2B Market Research podcast

Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, how do suppliers “meet” companies for the first time? Why B2B market research and competitive intelligence teams should pay attention to a competitor’s content marketing. Three tools you can use to analyze a competitor’s content marketing ...
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Competitive Intelligence Thought Leaders – Bonnie Hohhof: B2B Market Research podcast

Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP vendors and organizations ignored social media for so long. What topics are of interest to competitive intelligence professionals. Why we should break down CI silos. The changing face of competitive intelligence across a variety of job ...
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Did Your Partner Turn Into A Competitor? Ask These 7 Questions: B2B Market Research podcast

Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We cover: Why the scenario of embrace, extend and extinguish doesn’t have to come as a surprise. Why you don’t have to live with a “sick” client base that’s infected with your competitor. 7 questions to ...
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Analyzing Product Features in the Age of SaaS – B2B Market Research podcast

Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Subscribe to our newsletter for more B2B technology market research and ...
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Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma?: B2B Market Research podcast

Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] We cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that ...
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