Blog Posts

In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?

Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.

New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.

The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.

Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.

"The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.

In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.

A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.

In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."

In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.

Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level executives. As we looked back through our research, we began to see certain questions pop up over and over again, while others gained importance with present day events.

The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.

HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.

In each Click Like An Analyst post, a Cascade Insights researcher shares a handful of links that center on a single B2B tech sector topic.

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a shame to let the rest of our analysts’ submissions of tech industry think pieces, critiques and predictions go to waste. And so, the Click Like an Analyst series was born. Each post shares a handful ...

Following the herd isn’t the best business plan. Neither is being an extreme risk-taker. Finding the right balance between playing it safe and innovation is key.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we first started, we relied on manual means of coding and analysis for processing our qualitative findings. It’s a time-consuming task, so we were always on the lookout for any software or tool that could speed up ...

Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the B2B Content2Conversion Conference at the Fairmont Scottsdale Princess Resort. We went because we wanted to to sharpen our marketing chops and deepen our understanding of the changes happening in B2B marketing today. Several themes were ...

Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week.

This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: Each question I will discuss was pulled straight from our database of Key Intelligence Questions. Each question in the database comes from a real-world research effort. In today’s podcast, I’m going to talk about the ...

In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Here are the tech sector inquiries, think pieces, trends, and predictions that got the Cascade Insights team talking around the company Keurig over the last few weeks.

We've produced a number of podcasts and articles and collected an array of great stories tech sector news stories for our Read Like an Analyst roundup series.