Blog Posts Archives

December 13, 2016

Your Favorite 2016 B2B Market Research Posts

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode137_-_The_10_Most_Popular_Podcasts_for_2016.mp3"] See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.

December 5, 2016

Riveting Research: It’s Not a Mission Impossible

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode136_-_QualIsADocumentary.mp3"] Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.

November 1, 2016

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.

October 18, 2016

Know Thyself: B2B Usability Testing

B2B usability testing can give you an objective view of your pain points and competitiveness. Author and MeasuringU Principal Jeff Sauro shares how.

Read Like An Analyst | B2B tech sector news

October 13, 2016

Read Like An Analyst: IoT Can Lead to Idealistic Overthinking

How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?

Will Market Research Jobs Survive the AI Revolution?

October 3, 2016

Will Market Research Jobs Survive the Artificial Intelligence Revolution?

Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.

September 29, 2016

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.

September 21, 2016

Key Buying Criteria: The Path to ‘Yes’

Find B2B buyers' key buying criteria to craft better messaging and product development strategies.

September 14, 2016

In-Depth Interviews: The Answer To ‘None of The Above’

In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.

August 31, 2016

Read Like an Analyst: SaaS Stats, Tech Dinosaurs, & #ISVproblems

In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?

August 25, 2016

The Smartest SaaS Questions on Quora

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Questions_SaaS_Companies_Ask.mp3"] Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.

August 13, 2016

Mid-Market Marketing: 6 Challenges You’ll Face

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/SMB-Marketing-6-Ways-to-Slay-Opinion-with-Facts.mp3"] New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.

July 23, 2016

Market Research Today: The GRITty, Quirky Details

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/GRIT-Quirks-Report-Final.mp3"] The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.

July 15, 2016

Read Like An Analyst: AI Fever, Cloud Consolidation & Life Without Slack

Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.

July 12, 2016

B2B Book Review: Get A Preview of Tech In 20 Years

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Industries_of_the_Future.mp3"] "The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.

June 22, 2016

Microsoft Doubles Down on B2B With LinkedIn Acquisition

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.

June 8, 2016

Blow Up The Readout

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.

June 1, 2016

Read Like An Analyst: Dead Companies’ User Data, Bots & Reinventing Tech Sales

In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."

May 25, 2016

B2B Book Review: Digesting “Disrupted”

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.

May 16, 2016

101 Questions Stakeholders Ask

Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level ...

May 10, 2016

5 Reasons Companies Kill Their MR Teams

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/5-Reasons-Companies-Kill-Their-MR-Teams.mp3"] The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.

May 4, 2016

RLA: HubSpot Gets Burned, 4 People Who Ruin Innovation, and Intel’s Failure

HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.

April 26, 2016

Pump Up Your Partnership: 9 Questions for Your Channel

Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.

April 19, 2016

Click Like An Analyst: Visionary Data Visualizations

In each Click Like An Analyst post, a Cascade Insights researcher shares a handful of links that center on a ...

April 13, 2016

Graph Wisely: An Interview With Cole Nussbaumer Knaflic

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_119_-_Storytelling_with_Data_-_Interview_-_Book_Review.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.

April 6, 2016

Read Like An Analyst: Slacklash, IoT, & Artificial Intelligence

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

March 18, 2016

After The Sale: 11 Market Research Questions for B2B Customers

You can learn a lot from competitors' customers. B2B market research questions designed to identify opportunities to win buyers back from your rivals.

March 14, 2016

Click Like An Analyst: Cloud Caution

Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a ...

March 9, 2016

B2B Book Review: Get Original with Ideas, Risks & Procrastination

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Originals.mp3"] Following the herd isn’t the best business plan. Neither is being an extreme risk-taker. Finding the right balance between playing it safe and innovation is key.

March 2, 2016

Read Like An Analyst: AI’s Attack, 26 Disruptive Trends, and Robotics Funding

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

February 24, 2016

How to Make Praiseworthy B2B Buyer Personas

What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.

February 22, 2016

Can MAXQDA Help You Do Better Research?

Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we ...

February 19, 2016

What We Learned at C2C16

Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the ...

February 10, 2016

How To Speak C-Suite: An Interview With Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_117-Interviewing_the_C-Suite_-_Interview_with_Nic_Read.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.