professional services firm

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
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Get Smarter on 'The Cyber' | cybersecurity

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
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SaaS Questions

The Smartest SaaS Questions on Quora

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Questions_SaaS_Companies_Ask.mp3"] Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
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Mid-Market Marketing: 6 Challenges You'll Face - Cascade Insights

Mid-Market Marketing: 6 Challenges You’ll Face

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/SMB-Marketing-6-Ways-to-Slay-Opinion-with-Facts.mp3"] New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
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Market Research Today: The GRITty, Quirky Details

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/GRIT-Quirks-Report-Final.mp3"] The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
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B2B Book Review: Get A Preview of Tech In 20 Years

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Industries_of_the_Future.mp3"] "The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.
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Microsoft Doubles Down on B2B With LinkedIn Acquisition

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.
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Business Readout

Blow Up The Readout

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.
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B2B Book Review: Digesting “Disrupted”

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.
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101 Questions Stakeholders Ask

Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level executives. As we looked back through our research, we began to see certain questions pop up over and over again, while others gained importance with present day events.
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5 Reasons Companies Kill Their MR Teams

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/5-Reasons-Companies-Kill-Their-MR-Teams.mp3"] The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.
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Graph Wisely: An Interview With Cole Nussbaumer Knaflic

Graph Wisely: An Interview With Cole Nussbaumer Knaflic

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_119_-_Storytelling_with_Data_-_Interview_-_Book_Review.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
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Cloud Caution

Click Like An Analyst: Cloud Caution

Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a shame to let the rest of our analysts’ submissions of tech industry think pieces, critiques and predictions go to waste. And so, the Click Like an Analyst series was born. Each post shares a handful ...
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How To Make Praiseworthy B2B Buyer Persona

How to Make Praiseworthy B2B Buyer Personas

What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
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Can MAXQDA Help You Do Better Research?

Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we first started, we relied on manual means of coding and analysis for processing our qualitative findings. It’s a time-consuming task, so we were always on the lookout for any software or tool that could speed up ...
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What We Learned at C2C16

Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the B2B Content2Conversion Conference at the Fairmont Scottsdale Princess Resort. We went because we wanted to to sharpen our marketing chops and deepen our understanding of the changes happening in B2B marketing today. Several themes were ...
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How To Speak C-Suite: An Interview With Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_117-Interviewing_the_C-Suite_-_Interview_with_Nic_Read.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
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Make Marketing Happy: Be Prepared for These Questions

This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: [sc_embed_player_template1 fileurl=”http://traffic.libsyn.com/competitiveintel/Episode116-101Questions-Marketing.mp3″] Each question I will discuss was pulled straight from our database of Key Intelligence Questions. Each question in the database comes from a real-world research effort. In today’s podcast, I’m going to talk ...
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B2B Book Review: Extreme Ownership – How to Apply It

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode115-Extreme_Ownership_-_Book_Review.mp3"] In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.
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