b2b sales

Sell Like The Avengers: Learning From Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode155-Interview-NicRead.mp3"] Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.
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seen and heard

Seen And Heard: Business Communication Skills

No matter where you are in the B2B world, good communication is vital.  You can’t sell your new product or service without keeping your audience interested and engaged.  You certainly can’t convince anyone your solution is innovative if you can’t convey its advantages. Communication is the core of our business. We’ve written about it a lot. Check out some of our top tips for being a good communicator in B2B.
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Is Cold Email a Legal Evil?

Is Cold Email a Legal Evil?

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode153-ColdEmail.mp3"] Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
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Roger Courville: Why You Suck at Virtual Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode152-Interview-RogerCourville.mp3"] Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
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Does it Sell? Content Marketing Tips

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
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How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.
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PowerPoint Tips for Market Researchers

The Pre-Flight Checklist for Research Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode142-PreFlightForResearchFindings.mp3"] Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
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Write Right: Convincing Content

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.
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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode138-OverTheShoulder.mp3"] Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out. In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
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