B2B’s Amazon Moment

Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.

Chloë’s book: http://a.co/fZpuzum

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

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Trevor Gilbert

Podcast Producer

@trevoragilbert

Latest posts by Trevor Gilbert (see all)

• Voice-Centric Marketing - March 8, 2019
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• Podcasts and the Trouble with Conversion Optimization - February 19, 2019

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Sean Campbell

CEO

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

@sean_campbell

Latest posts by Sean Campbell (see all)

• B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends - November 21, 2019
• People-Pleasing Is Not a Good Messaging Strategy - November 19, 2019
• Revenue Isn’t the Goal: Manage What You Can Control - November 9, 2019