Cascade Blog

Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode98.mp3″] We cover: A few important ratios ...

Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, ...

Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP ...

Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We ...

Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 ...

Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] ...

Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] ...

Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] ...

Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – ...

Episode #89 of the B2B Market Research Podcast – How To Hire World-Class Analysts [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode89.mp3″] We cover: Why a service mentality ...

Episode #88 of the B2B Market Research Podcast – 7 Tips For Presenting Competitive Intelligence Research Like A Pro [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode88.mp3″] ...

Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] ...

It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, ...

Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the ...

Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? ...

Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB ...

What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research ...

Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the ...

Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI ...

Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? ...

Episode 81: – 15 Competitive Intelligence questions Product Managers need to answer. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode_81.mp3″] We cover: Key questions product managers need to ...

Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode80.mp3″] We cover: Why ...

Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence ...

Episode 78: – Analyzing Social Media Sharing with BuzzSumo – An Interview with Steve Rayson We cover: The difference between using Google ...

Episode 77: – 3 Key Ways That Competitive Intelligence Is Different than Spying During this podcast we cover three key ways competitive ...

Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive ...

Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why ...

This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was ...