Analyzing the B2B Buyer’s Journey – 20 Tools and Tips

This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference.

During the talk Sean covered a number of different tools that organizations can use to analyze the Buyer’s Journey.

In addition, Sean discussed a number of different questions that organizations need to ask competitor customers about the Buyer’s Journey.

If you would like a copy of the presentation for offline viewing, feel free to email us at

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  1. […] director at CEB and author of The Challenger Sale, back in January. More recently, we shared our presentation on analyzing the new B2B buyer’s journey for the Strategic and Competitive Intelligence […]

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