Analyzing the B2B Buyer’s Journey – 20 Tools and Tips
This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference.
During the talk Sean covered a number of different tools that organizations can use to analyze the Buyer’s Journey.
In addition, Sean discussed a number of different questions that organizations need to ask competitor customers about the Buyer’s Journey.
If you would like a copy of the presentation for offline viewing, feel free to email us at info@cascadeinsights.com.
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Sean Campbell
CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
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