Case Studies Archives

November 11, 2024

Case Study – Using Quantitative Research to Prioritize Features for a Product Roadmap

Here's how we used quantitative research to help our client prioritize the features of a new software platform they were building a product roadmap for, while ensuring differentiation from others already on the market.

November 4, 2024

Case Study – Creating Compelling Sales and Marketing in Complex Tech Ecosystems

This is how we used In-Depth Interviews (IDIs) with senior decision-makers to gain a better understanding of the complexities in their current tech ecosystem.

October 17, 2024

Case Study – How to Create Research-Backed Thought Leadership

Here's how we used a quantitative survey of CFOs to understand their needs and challenges to create compelling thought leadership.

August 16, 2024

Case Study – Building Success in a New Market Segment with Strategic Marketing

In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.

August 5, 2024

Case Study – Combatting Competitive Threats With B2B Research

What would you do if emerging technologies were jeopardizing your current offerings? Here's how to use B2B research to stay ahead of competitive threats.

July 1, 2024

Case Study – Using B2B Research to Better Understand Core Audiences

Learn how to use B2B research to gain a comprehensive understanding of dynamics at both the persona and market levels.

June 3, 2024

Case Study – Understand Your Competitive Landscape

Learn how a competitive landscape analysis can help your organization understand your position in the market and compete effectively in the AI technology space.

April 24, 2024

Case Study – Limiting Customer Churn: Using IDIs to Boost Retention

Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.

March 29, 2024

Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging

Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.

March 4, 2024

Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch

Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing.

February 8, 2024

Case Study – How to Win Over Challenging Personas with B2B Message Testing

Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims.

January 2, 2024

Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters

Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.

November 17, 2023

Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research

Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.

October 26, 2023

Case Study – Quantitative Benchmarking for Gauging Open Source Investment Impact

Here's how we used quantitative studies to establish a clear benchmark for our client's engagement with the open source community.

October 9, 2023

Case Study – How to Use B2B Message Testing to Drive Leads and Sales

Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.

How to leverage B2B research for thought leadership

September 21, 2023

Case Study – How to Leverage B2B Research for Impactful Thought Leadership

Here's how we used B2B research to help a client develop impactful thought leadership content.

How to successfully launch a new product

September 14, 2023

Case Study – Launching a New Product With Buyer Persona Research

Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.

September 7, 2023

Case Study – How to use B2B Buyer Personas to Persuade Decision Makers

Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.

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