Get Smarter on 'The Cyber' | cybersecurity

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
Read More
SaaS Questions

The Smartest SaaS Questions on Quora

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Questions_SaaS_Companies_Ask.mp3"] Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
Read More
Mid-Market Marketing: 6 Challenges You'll Face - Cascade Insights

Mid-Market Marketing: 6 Challenges You’ll Face

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/SMB-Marketing-6-Ways-to-Slay-Opinion-with-Facts.mp3"] New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
Read More

Market Research Today: The GRITty, Quirky Details

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/GRIT-Quirks-Report-Final.mp3"] The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
Read More

B2B Book Review: Get A Preview of Tech In 20 Years

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Industries_of_the_Future.mp3"] "The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.
Read More

Microsoft Doubles Down on B2B With LinkedIn Acquisition

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.
Read More
Business Readout

Blow Up The Readout

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.
Read More

B2B Book Review: Digesting “Disrupted”

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.
Read More

5 Reasons Companies Kill Their MR Teams

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/5-Reasons-Companies-Kill-Their-MR-Teams.mp3"] The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.
Read More
Graph Wisely: An Interview With Cole Nussbaumer Knaflic

Graph Wisely: An Interview With Cole Nussbaumer Knaflic

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_119_-_Storytelling_with_Data_-_Interview_-_Book_Review.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
Read More
How To Make Praiseworthy B2B Buyer Persona

How to Make Praiseworthy B2B Buyer Personas

What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
Read More

How To Speak C-Suite: An Interview With Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_117-Interviewing_the_C-Suite_-_Interview_with_Nic_Read.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
Read More

B2B Book Review: Extreme Ownership – How to Apply It

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode115-Extreme_Ownership_-_Book_Review.mp3"] In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.
Read More