Ageism In Tech

Tech Needs More Age Diversity

Ageism in tech cannot simply be written off as older workers being less capable than their younger colleagues. We've got a reading list to prove it. 
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In Defense of Women in Tech

In Defense of Women In Tech

There is nothing in women’s nature, collective ambitions, or capabilities that make them less qualified than men in STEM fields.
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Teams: Better With Time

Teams: Better With Time

Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework.
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Data's Cold Embrace

Data’s Cold Embrace

David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.
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B2B's Amazon Moment

B2B’s Amazon Moment

Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.
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Ready to Book It? Probably Not

Ready to Book It? Probably Not

In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here's a hint: a fancy title is not the same as recognized thought leadership.
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Narcissism: Marketing’s Nemesis

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI.
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Spend Wisely: LinkedIn Marketing Tips

The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.
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b2b sales

Sell Like The Avengers: Learning From Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode155-Interview-NicRead.mp3"] Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.
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Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.
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Write Right: Convincing Content

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.
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professional services firm

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
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