B2B marketing

saas marketing strategy

April 10, 2024

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Embarking on a road trip without a map or GPS often leads to frustrating detours, wasted time, and the risk of getting completely lost. Similarly, diving into the development of a SaaS marketing strategy without market research is like navigating uncharted territory without guidance. B2B research acts as your essential GPS, guiding you toward the ...

March 29, 2024

Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging

Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.

September 26, 2023

The Power of Niche Positioning for Professional Services

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.

Generative Image AI: A Picture of B2B Marketing to Come

June 15, 2023

Generative Image AI: A Picture of B2B Marketing to Come

Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.

January 24, 2023

Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer

Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

October 17, 2022

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.

September 6, 2022

Video: How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.

August 9, 2022

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.

Panel Providers Vs. Expert Networks

July 21, 2022

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.

B2B Buyer Persona Research: Truth Over Templates

April 29, 2022

B2B Buyer Persona Research: Truth Over Templates

Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.

B2B Buyer's Journey: Buyers and Marketers in the Blender

March 8, 2022

B2B Buyer’s Journey: Buyers and Marketers in the Blender

Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.

B2B Buyer's Journey

September 7, 2020

B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer's Journey.

Writing Well | B2B Content Writing | Cascade Insights

November 12, 2019

Writing Well

B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.

B2B Messaging: It’s Harder than B2C

October 11, 2019

B2B Messaging: It’s Harder than B2C

B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.

Thumb-Stopper Creative | B2B Creative

August 27, 2019

Thumb-Stopper Creative

Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.

Hero's Quest: The B2B Buyer's Journey

August 7, 2019

Hero’s Quest: The B2B Buyer’s Journey

Improve the B2B buyer's journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.

Win-Loss Analysis: Is Your Team Set Up To Succeed?

May 14, 2019

Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?

With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.

April 18, 2019

B2B Brand Research: Don’t Skip the Qual

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.

February 1, 2019

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we've seen the good, the bad, and the horrifying. Here's what to avoid in your B2B tech messaging.

Data's Cold Embrace

July 25, 2018

Data’s Cold Embrace

David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.

B2B's Amazon Moment

July 12, 2018

B2B’s Amazon Moment

Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.

Creative Teams Need a Reliable Protector

June 26, 2018

Creative Teams Need a Reliable Protector

Creative teams need a reliable protector if they're going to be effective contributors. Make sure you have your team's back.

Marketing Madness: Chasing Viral Dreams

June 20, 2018

Marketing Madness: Chasing Viral Dreams

Your video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers.

Ready to Book It? Probably Not

June 6, 2018

Ready to Book It? Probably Not

In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here's a hint: a fancy title is not the same as recognized thought leadership.

February 14, 2018

Heat Up Your Cold Email

In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter.

B2B SEO

January 15, 2018

SEO: The Balancing Act of Visibility and Utility

Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.

marketing data

January 3, 2018

Left Brain + Right Brain = Marketing Success

Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.

December 20, 2017

Your Favorite B2B Podcasts of 2017

The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.

December 20, 2017

Your Favorite B2B Posts of 2017

It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

customer satisfaction research

December 1, 2017

People-Centric Marketing: Wisdom From Tom Shoemaker

Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.

Channel Sales

November 15, 2017

Coaching Your Channel: An Interview With Steve Smith

Steve Smith, president of GrowthSource Coaching discusses channel sales strategies and other IT Services firm survival strategies.

The Spy Who Wasn't: Clarifying Competitive Intelligence

November 1, 2017

The Spy Who Wasn’t – Clarifying Competitive Intelligence

What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.

Productivity apps

October 18, 2017

This Is Your Brain On Notifications: An Interview With Jill Konrath

Author, Jill Konrath discusses key points in her latest book, “More Sales, Less Time” and taking control of your time with productivity apps.

mastering the mid-market

October 3, 2017

Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

CEO of MobiTV, Charlie Nooney, explains how to lead in times of transition, mastering the mid-market transition, and the current state of IPTV services.

b2b sales

September 19, 2017

Sell Like The Avengers: Learning From Nic Read

Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.

Creating The Category - An Interview With Matt Ipri | Mid-market marketing

September 6, 2017

Creating The Category – An Interview With Matt Ipri

When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.

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