Cascade Blog

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.

In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.

Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level ...

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/5-Reasons-Companies-Kill-Their-MR-Teams.mp3"] The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.

HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.

In each Click Like An Analyst post, a Cascade Insights® researcher shares a handful of links that center on a ...

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_119_-_Storytelling_with_Data_-_Interview_-_Book_Review.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights® CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights® team sharing on Slack this week.

Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a ...

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Originals.mp3"] Following the herd isn’t the best business plan. Neither is being an extreme risk-taker. Finding the right balance between playing it safe and innovation is key.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights® team sharing on Slack this week.

Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we ...

Earlier this week, Cascade Insights® CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the ...

Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights® team sharing on Slack this week.

This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: ...

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode115-Extreme_Ownership_-_Book_Review.mp3"] In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Here are the tech sector inquiries, think pieces, trends, and predictions that got the Cascade Insights® team talking around the ...

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode114-2015_Wrap_Up.mp3"] We've produced a number of podcasts and articles and collected an array of great stories tech sector news stories for our Read Like an Analyst roundup series.

The tech sector stories that got the Cascade Insights® team talking around the company Keurig. This edition covers SaaS, Cybersecurity, Tech Titans, and Development at Enterprise Scale.

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_111_-_Ted_Talks_-_What_to_Learn.mp3"] TED Talks are a lot of fun to watch. What can market researchers take from the famous TED storytelling style to make their business presentations more engaging?

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode110-Understanding_Product_Managers.mp3"] In this podcast episode, Cascade Insights® CEO Sean Campbell reviews a few key resources for understanding product managers.

Cascade Insights® analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, ...

In this podcast episode, Cascade Insights® CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies.

Cascade Insights® analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, ...

Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take ...