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Cascade Blog

Stay ahead in the B2B tech market with our expert insights and resources.

December 4, 2014

When Public Data = Big Data – 3 Tips for Competitive Intelligence Teams: B2B Market Research podcast

Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode80.mp3″] We cover: Why ...
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November 25, 2014

4 Ways to Know if Your Competitive Intelligence Firm Understands B2B Technology

Does the competitive intelligence firm think that sales cycles are measured in minutes and days, or months and years? “Consumer ...
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November 20, 2014

Ahead of the Herd – Docker articles you need to read this month…

What follows is a curated list of articles focused on Docker. To create this list we threw out all the articles ...
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November 20, 2014

Ahead of the Herd – The Internet of Things (IoT) articles that you need to read this month

What follows is a curated list of articles focused on the Internet of Things (IoT). To create this list we threw ...
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November 19, 2014

Ahead of the Herd – Interesting Big Data articles with the most LinkedIn shares

What follows is a curated list of Big Data focused articles. To create this list we first looked for articles with the ...
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November 18, 2014

Interview with Kris Wheaton of Mercyhurst University: B2B Market Research podcast

Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence ...
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November 10, 2014

Analyzing Social Media Sharing with BuzzSumo: B2B Market Research podcast

Episode 78: – Analyzing Social Media Sharing with BuzzSumo – An Interview with Steve Rayson We cover: The difference between using Google ...
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November 5, 2014

The Top 3 Temptations Competitive Intelligence Professionals Face

Every profession has its temptations, and Competitive Intelligence is no exception. What follows are the Top 3 Temptations of CI ...
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October 30, 2014

3 Key Ways That Competitive Intelligence Is Different than Spying: B2B Market Research podcast

Episode 77: – 3 Key Ways That Competitive Intelligence Is Different than Spying During this podcast we cover three key ways competitive ...
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October 23, 2014

4 Ways to Crack the Code on Competitor Pricing: B2B Market Research podcast

Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive ...
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October 8, 2014

Why CI Teams Should Unite With Market Research: B2B Market Research podcast

Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why ...
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October 6, 2014

4 Tips for Keeping your Head out of the Sand

This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was ...
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September 23, 2014

Why CI Professionals Need to Know Web Analytics: B2B Market Research podcast

Episode 74: – Why you need to know Web Analytics – Tips and Tricks for Competitive Intelligence Professionals During this podcast we ...
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September 12, 2014

6 Essential Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 73: – 6 Essential Truths of Competitive Intelligence Collection and Analysis During this podcast we cover the six essential truths of ...
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September 7, 2014

Making Social Media Analysis Easy with NodeXL: B2B Market Research podcast

Episode 72: – Making Social Media analysis easy with NodeXL During this podcast we interview Marc Smith one of the creators of ...
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September 4, 2014

5 Tips for Making Battle Ready Battle Cards

How many “Battle Cards” does your company make?  I’m going to go out on a limb and guess “a lot.” ...
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September 1, 2014

How to Do Win-Loss the Right Way: B2B Market Research podcast

Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, ...
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September 1, 2014

What you need to see on Slideshare – August 2014 Edition

These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we ...
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August 23, 2014

How to Use Web Data the Right Way – 3 Tips For Success: B2B Market Research podcast

Episode 70: – How to use web data the right way – 3 tips for success How to treat data sources such ...
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July 30, 2014

That’s Why I Bought It….The Art of Effective Feature Comparison

When a business buys a license for a piece on-premise software or a cloud service they may have a number ...
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July 28, 2014

Best Technology or Business Focused Slideshare Presentations for July 2014

The following is our take on the best Slideshare presentations of the last 30 days.  With a focus on presentations ...
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July 23, 2014

5 Fundamental Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from ...
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July 22, 2014

40 Years of Competitive Intelligence Expertise – Distilled…

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, ...
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July 16, 2014

The Ugly – Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology ...
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June 26, 2014

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World – As Delivered to the Northern California Business Marketing Association – July 25th, 2014

Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the ...
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June 9, 2014

The Good and the Bad – B2B Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The ...
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June 8, 2014

Sourcing with Social Media – For Competitive Intelligence and Market Research Teams – As Presented at the SLA 2014 Conference in Vancouver, BC

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to ...
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June 8, 2014

Self-Service Big Data for Competitive Intelligence – A Few Examples – SLA 2014 Conference – Vancouver, BC – CI Division

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to ...
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June 5, 2014

MRA – Insights and Strategies Conference Presentation – Voice of the Competitor (VOTC): Going Beyond Google

Below is the presentation we delivered at the MRA’s Insights and Strategies conference in Chicago this week. If you would ...
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June 4, 2014

Cloudera – Customer and Partner Viewpoints

The Customer and Partner ViewPoint – Cloudera   Cloudera is respected as the 1st to market solution (i.e., unquestioned market leader ...
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May 29, 2014

TweetBinder is a solid TweetReach replacement

For quite a while now we’ve turned to TweetReach to generate quick statistics (volume, tweets per day referencing the hashtag, ...
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May 29, 2014

Mary Meeker’s – Internet Trends – 2014 – The Highlights

Mary Meeker’s Internet Trends report has become a “must read” every year for folks in the tech industry. While no ...
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May 13, 2014

Interview With Scott Brown, Qualcomm: B2B Market Research podcast

Episode 66: – Interview – Scott Brown – Qualcomm During this podcast we discuss: How a corporate librarian views competitive intelligence ...
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May 8, 2014

Slideshare Presentation – Voice of the Competitor

During this presentation you’ll learn more about Voice of the Competitor (VOTC) research. First what it is, then how it compares ...
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May 7, 2014

Tradeshow Tip – Knowing when it’s time to Go – And finding the Center Mass

Given we do a fair amount of trade show intelligence work, and I deliver a fair number of conference presentations ...
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May 7, 2014

Slideshare Version Available – Framework Fight Club – All Day Workshop – As presented at SCIP 2014

We’ve just uploaded the all day version of our Framework Fight Club workshop to Slideshare. This is the same workshop ...
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