Are you thinking of diving into B2B freelance work? Read on, because there’s a very good chance that within 12 months you’ll be right back in your corporate job. This episode is a care package for anyone jumping into the gig economy.
You should write better. If you do B2B content writing, especially in the tech industry, you should really write better.
Does your sales team approach new product sales the same way they approach existing product lines?
According to Darden School of Business Professor Thomas Steenburgh, new product sales look very different from selling existing products. Selling new products can require more face-to-face time with customers than when selling established products. Management also has to be patient with the fact that new sales just take longer to go through. However, getting new product sales right can generate huge returns in the long run.
According to Ron Carucci, executive leadership coach and co-founder of Navalent, many executives experience “altitude sickness” upon arrival into their roles for the first time. As a result, 50-60 percent of executives fail within the first 18 months of being promoted or hired.
Facebook and Instagram provide tremendous B2B marketing opportunities – if your B2B creative is good enough to grab viewers’ attention. This is especially important in the niche B2B tech context, where generic creative really doesn’t fly.
In B2B data-driven marketing, your data is a bit like a bicycle chain.
In the B2B buyer’s journey, buyers have to wade through a lot of nonsense to find relevant information.
Think about your bosses, current and past. Have they made you a better worker? Do you feel like you’ve learned from them?
Trust in B2B sales is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, many tech companies’ sales and support teams are not set up for success in building long-term trust with buyers.
But there is hope. Radical transparency is key to rebuilding trust in B2B sales. According to guest expert Todd Caponi, radical transparency can qualify deals more quickly, shorten sales cycles, improve win rates, and keep customers happier.
Open floor plans. Coffee bars. Green walls. Trendy offices abound in the tech world, but do you know if your office is actually promoting productivity?
Kristin Kelsey, an expert on modern office design and Architecture and Design Lead at Herman Miller, joins the show today to share her ideas on what makes a great office.
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