Sean Campbell, Author at Cascade Insights®

April 12, 2018

Spend Wisely: LinkedIn Marketing Tips

The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.

April 4, 2018

B2B PR: The Blurring of Business & Politics

Public relations expert Nicole Rodrigues shares best practices for B2B PR in the age of pay-to-play and CEO activism.

March 16, 2018

Shoot For The Moon (Within Reason)

Whoever has the most information should do the most talking... and make the first offer. American Negotiation Institute Director Kwame Christian shares business negotiation tactics in this episode of B2B Revealed.

March 8, 2018

How Craig Walker Killed The PIN

The killing of the conference call PIN is a case study in disruption. Get an inside look at an innovator's journey with Dialpad Founder & CEO Craig Walker. In this episode of B2B Revealed: how UberConference did away with the PIN, enhanced security with participant visibility, and acquired millions of phone numbers.

February 14, 2018

Heat Up Your Cold Email

In this episode of B2B Revealed, Cascade Insights® CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter.

February 8, 2018

Message Testing: Because Intent ≠ Interpretation

Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?

February 1, 2018

Facts Bore, a Good Story Roars

In this episode, Cascade Insights® CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk.

January 15, 2018

SEO: The Balancing Act of Visibility and Utility

Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.

January 3, 2018

Left Brain + Right Brain = Marketing Success

Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.

December 20, 2017

Your Favorite B2B Podcasts of 2017

The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.

December 20, 2017

Your Favorite B2B Posts of 2017

It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

December 11, 2017

Business Needs Net Neutrality: An Interview with Ryan Singel

Contextly CEO Ryan Singel discusses business and net neutrality, specifically a net neutrality rollback for ISPs, tech companies, and startups.

December 1, 2017

People-Centric Marketing: Wisdom From Tom Shoemaker

Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.

November 15, 2017

Coaching Your Channel: An Interview With Steve Smith

Steve Smith, president of GrowthSource Coaching discusses channel sales strategies and other IT Services firm survival strategies.

November 3, 2017

Register for Conference Conference 2018!

Innovate. Disrupt. Hashtag. Standardized thinking-outside-the-box in tech marketing. Don't worry, this event is optimized for Instagram.

November 1, 2017

The Spy Who Wasn’t – Clarifying Competitive Intelligence

What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.

October 18, 2017

This Is Your Brain On Notifications: An Interview With Jill Konrath

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode157-Interview-JillKonrath.mp3"] Author, Jill Konrath discusses key points in her latest book, “More Sales, Less Time” and taking control of your time with productivity apps.

October 3, 2017

Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

CEO of MobiTV, Charlie Nooney, explains how to lead in times of transition, mastering the mid-market transition, and the current state of IPTV services.

September 19, 2017

Sell Like The Avengers: Learning From Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode155-Interview-NicRead.mp3"] Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.

September 6, 2017

Creating The Category – An Interview With Matt Ipri

When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.

August 22, 2017

Is Cold Email a Legal Evil?

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode153-ColdEmail.mp3"] Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?

August 8, 2017

Roger Courville: Why You Suck at Virtual Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode152-Interview-RogerCourville.mp3"] Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.

July 21, 2017

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.

July 12, 2017

An Open Letter To B2B Sales Leaders

We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.

June 22, 2017

Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with ...

June 21, 2017

Ageism in Tech: The Silent Career Killer

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.

June 5, 2017

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

May 17, 2017

You Can’t Always Have Quant With Your Qual

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.

May 3, 2017

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.

April 19, 2017

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.

What LinkedIn ad data reveals about the tech gender gap.

April 6, 2017

The Gender Gap: A Look at 50 Tech Giants

Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.

March 22, 2017

Big Data Ethics: Math Responsibly

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.

March 8, 2017

The Pre-Flight Checklist for Research Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode142-PreFlightForResearchFindings.mp3"] Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.

February 21, 2017

B2B Market Research: 3 Steps to Recruiting a Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.

February 7, 2017

Customer Insights: You Need More Than Market Segmentation Data

The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.

January 17, 2017

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

Previous 1 234 5 6 Next

Get In Touch With An AI Expert