B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer

Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.
January 24, 2023/by Raeann Bilow

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 
October 31, 2022/by Tricia Lindsey

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
October 17, 2022/by Ashley Wilson

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
September 16, 2022/by Raeann Bilow

Video: How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
September 6, 2022/by Raeann Bilow

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
August 9, 2022/by Tricia Lindsey

4 Types of Bad News B2B Brand Research Delivers

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
May 17, 2022/by Tricia Lindsey

Cascade Insights Recognized as Top Business to Work for in Oregon

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
April 11, 2022/by Raeann Bilow

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
November 1, 2021/by Raeann Bilow
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