B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

B2B Market Research: Exposing the Truth

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
August 23, 2022/by Alexis Ford

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
August 9, 2022/by Tricia Lindsey

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
July 21, 2022/by Ashley Wilson

4 Types of Bad News B2B Brand Research Delivers

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
May 17, 2022/by Tricia Lindsey

Cascade Insights Recognized as Top Business to Work for in Oregon

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
April 11, 2022/by Raeann Bilow

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
November 1, 2021/by Raeann Bilow

B2B Thought Leadership Content: How to Back up Your Opinion With Facts

Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
July 15, 2021/by Raeann Bilow

B2B Thought Leadership: How To Use Data Effectively

The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
January 1, 2021/by Isabel Gautschi

More Software Won’t Fix Your Data-Driven Marketing Strategy

Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
December 9, 2020/by Brian Surguine
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