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Alive at Work with Rand Fishkin

Alive at Work

February 8, 2019/in B2B Marketing Blog /by Trevor Gilbert
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Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management, Dan helped explain the connection between giving your employees the freedom to work with fewer constraints and overall business success.

In Alive at Work, you’ll hear about:

  • What makes work meaningful and how leaders can help their team find meaning in their work.
  • The issue of learned helplessness, how to spot it in your organization, and what to do about it.
  • How jobs with repetitive tasks are especially vulnerable to employee churn.
  • Why metrics and KPIs are important, but shouldn’t be completely controlling everything your team works on.

To listen to this interview on your phone, visit the B2B Revealed page in Apple Podcasts or Google Podcasts.

As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback (or would like to work with us on a podcast of your own), you can reach us at hello@cascadeinsights.com.

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Trevor Gilbert

Trevor Gilbert

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Trevor Gilbert

@trevoragilbert

Trevor Gilbert
Trevor Gilbert

Latest posts by Trevor Gilbert (see all)

  • Voice-Centric Marketing - March 8, 2019
  • The Rebel’s Role - February 20, 2019
  • Podcasts and the Trouble with Conversion Optimization - February 19, 2019
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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • B2B Market Research: Exposing the Truth - August 23, 2022
  • B2B Focus Groups: Virtual for the Win - June 7, 2022
  • B2B Buyer’s Journey: Buyers and Marketers in the Blender - March 8, 2022
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