Niraj Dawar, the Professor of of Marketing at Ivey Business School, joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and potential winners in the world of AI assistants.
In this episode, you’ll hear about:
- The impact that voice marketing will have on the future of purchasing decisions, specifically in the world of B2B marketing
- How efforts to master SEO will need to start focusing on voice marketing
- Predictions for which voice assistants and AI services will be the market share winners
- What marketers should be thinking about as they enter into a world where only one search result is returned to a query.
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