b2b revealed podcast

Have No Rules

Kevin Kruse, the author of Great Leaders Have No Rules, joins the B2B Revealed podcast to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines.  Based on these conversations Kevin has distilled 10 key insights that any leader can use to build a culture that is based on trust vs. mere rule following.

In This Episode

  • How every “got a minute” request kills productivity across your company.
  • Why rules disengage 99% of your employees to reduce risk from 1% of your employees.
  • Why being likable is more important than being liked as a leader.
  • The difference between favoritism and focusing on your higher achieving team members.
  • All leaders are role models whether they want to be or not.
  • The importance of having a framework that empowers decision making vs. mere rule setting.
  • Why principles tend to beat out process in business.


To listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts or Google Podcasts, or your favorite podcast player.

As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback (or would like to work with us on a podcast of your own), you can reach us at hello@cascadeinsights.com.

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