Blog Posts Archives

August 8, 2017

Roger Courville: Why You Suck at Virtual Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode152-Interview-RogerCourville.mp3"] Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.

July 21, 2017

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.

July 12, 2017

An Open Letter To B2B Sales Leaders

We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.

June 22, 2017

Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with ...

June 21, 2017

Ageism in Tech: The Silent Career Killer

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.

June 5, 2017

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

May 17, 2017

You Can’t Always Have Quant With Your Qual

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.

May 3, 2017

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.

April 19, 2017

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.

What LinkedIn ad data reveals about the tech gender gap.

April 6, 2017

The Gender Gap: A Look at 50 Tech Giants

Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.

March 22, 2017

Big Data Ethics: Math Responsibly

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.

March 8, 2017

The Pre-Flight Checklist for Research Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode142-PreFlightForResearchFindings.mp3"] Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.

February 21, 2017

B2B Market Research: 3 Steps to Recruiting a Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.

February 7, 2017

Customer Insights: You Need More Than Market Segmentation Data

The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.

January 27, 2017

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.

January 17, 2017

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

January 4, 2017

Qual: There’s An App For That

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode138-OverTheShoulder.mp3"] Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out. In this episode of the B2B Market Research Podcast, Cascade Insights® CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.

December 13, 2016

Your Favorite 2016 B2B Market Research Posts

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode137_-_The_10_Most_Popular_Podcasts_for_2016.mp3"] See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.

December 5, 2016

Riveting Research: It’s Not a Mission Impossible

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode136_-_QualIsADocumentary.mp3"] Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.

November 1, 2016

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.

October 18, 2016

Know Thyself: B2B Usability Testing

B2B usability testing can give you an objective view of your pain points and competitiveness. Author and MeasuringU Principal Jeff Sauro shares how.

Read Like An Analyst | B2B tech sector news

October 13, 2016

Read Like An Analyst: IoT Can Lead to Idealistic Overthinking

How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?

Will Market Research Jobs Survive the AI Revolution?

October 3, 2016

Will Market Research Jobs Survive the Artificial Intelligence Revolution?

Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.

September 29, 2016

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.

September 21, 2016

Key Buying Criteria: The Path to ‘Yes’

Find B2B buyers' key buying criteria to craft better messaging and product development strategies.

September 14, 2016

In-Depth Interviews: The Answer To ‘None of The Above’

In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.

August 31, 2016

Read Like an Analyst: SaaS Stats, Tech Dinosaurs, & #ISVproblems

In this curated tech sector news roundup: ISV's churn, some mud-slinging, a bot disruptiveness breakdown, and is Open Source #Winning?

August 25, 2016

The Smartest SaaS Questions on Quora

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Questions_SaaS_Companies_Ask.mp3"] Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.

August 13, 2016

Mid-Market Marketing: 6 Challenges You’ll Face

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/SMB-Marketing-6-Ways-to-Slay-Opinion-with-Facts.mp3"] New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.

July 23, 2016

Market Research Today: The GRITty, Quirky Details

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/GRIT-Quirks-Report-Final.mp3"] The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.

July 15, 2016

Read Like An Analyst: AI Fever, Cloud Consolidation & Life Without Slack

Tech sector stories you don't want to miss. In this issue: a Slackluster world, SAP eats humble pie, what not to do with big data, and more.

July 12, 2016

B2B Book Review: Get A Preview of Tech In 20 Years

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Industries_of_the_Future.mp3"] "The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.

June 22, 2016

Microsoft Doubles Down on B2B With LinkedIn Acquisition

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.

June 8, 2016

Blow Up The Readout

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.

June 1, 2016

Read Like An Analyst: Dead Companies’ User Data, Bots & Reinventing Tech Sales

In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."

May 25, 2016

B2B Book Review: Digesting “Disrupted”

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.

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