Case Study – Turning Market Insights into Messaging that Resonates
The Business Problem Connection, a global technology solutions provider, first approached Cascade in 2018 to conduct a research project to ...
Case Study – Using Quantitative Research to Prioritize Features for a Product Roadmap
Here's how we used quantitative research to help our client prioritize the features of a new software platform they were building a product roadmap for, while ensuring differentiation from others already on the market.
Case Study – Creating Compelling Sales and Marketing in Complex Tech Ecosystems
This is how we used In-Depth Interviews (IDIs) with senior decision-makers to gain a better understanding of the complexities in their current tech ecosystem.
Case Study – How to Create Research-Backed Thought Leadership
Here's how we used a quantitative survey of CFOs to understand their needs and challenges to create compelling thought leadership.
Case Study – Building Success in a New Market Segment with Strategic Marketing
In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.
Case Study – Combatting Competitive Threats With B2B Research
What would you do if emerging technologies were jeopardizing your current offerings? Here's how to use B2B research to stay ahead of competitive threats.
Case Study – Using B2B Research to Better Understand Core Audiences
Learn how to use B2B research to gain a comprehensive understanding of dynamics at both the persona and market levels.
Case Study – Understand Your Competitive Landscape
Learn how a competitive landscape analysis can help your organization understand your position in the market and compete effectively in the AI technology space.
Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.
Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch
Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing.
Case Study – How to Win Over Challenging Personas with B2B Message Testing
Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims.
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.
Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
Case Study – Quantitative Benchmarking for Gauging Open Source Investment Impact
Here's how we used quantitative studies to establish a clear benchmark for our client's engagement with the open source community.
Case Study – How to Use B2B Message Testing to Drive Leads and Sales
Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.
Case Study – How to Leverage B2B Research for Impactful Thought Leadership
Here's how we used B2B research to help a client develop impactful thought leadership content.
Case Study – Launching a New Product With Buyer Persona Research
Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study – How to use B2B Buyer Personas to Persuade Decision Makers
Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
