We think of the Chief Technology Officer (CTO) and Chief Information Officer (CIO) as the technical centers of gravity in companies, and they are. But other business leadership roles are becoming increasingly technical. A simple analysis of current job postings shows the Chief Marketing Officer (CMO) and Vice President of Sales are now required to be the next most tech literate in the C-Suite.
How do we know? Job sites like Indeed.com aggregate millions of job postings from thousands of sources. We looked at the intersection between a role (CMO) and a set of technologies (business intelligence, cloud, saas, mobile, crm, erp, social media, technology, etc) to determine, “per capita” what percentage of job posting for a C-Level role require technical knowledge and capabilities, resulting in the following matrix:
It’s no surprise that CTO and CIO rank so high. After all, technology is their reasons for existence. What’s maybe less appreciated is how tech savvy sales and marketing leaders are now expected to be.