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B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

5 Clues It’s Time for B2B Concept Testing

The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.
February 9, 2021/by Katie Swigart

B2B Thought Leadership: How To Use Data Effectively

The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
January 1, 2021/by Isabel Gautschi

More Software Won’t Fix Your Data-Driven Marketing Strategy

Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
December 9, 2020/by Brian Surguine

5 Clues It’s Time for B2B Churn Analysis

If you haven't changed anything but there's a spike in churn or if your sellers are struggling to sell, it's time for B2B Churn Analysis.
November 2, 2020/by Brian Surguine

Are Your B2B Sales Tactics Derailing the Customer Buying Journey?

B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.
October 30, 2020/by Laura Johnson

B2B Lead Nurturing: How to Woo Your MQLs

As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.
October 7, 2020/by Laura Johnson

B2B Sales Strategy: Plan Before the Rain

Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
September 30, 2020/by Sean Campbell

B2B Churn Rate: Don’t Be A Chump About Churn

CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
September 16, 2020/by Brian Surguine

B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer's Journey.
September 7, 2020/by Laura Johnson
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