B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

Mistakes B2B Marketers Make Without Buyer Personas

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
March 19, 2021/by Raeann Bilow

Market Opportunity Research: Demand Evidence and Think Critically

Market opportunity research will give you the confidence to know there is a market and a need for your solution.
March 9, 2021/by Krista Daly

Success Isn’t Guaranteed: Concept Testing Can Help

You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
February 23, 2021/by Krista Daly

Make Better Decisions With B2B Concept Testing

As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
February 11, 2021/by Krista Daly

5 Clues It’s Time for B2B Concept Testing

The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.
February 9, 2021/by Katie Swigart

B2B Thought Leadership: How To Use Data Effectively

The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
January 1, 2021/by Isabel Gautschi

More Software Won’t Fix Your Data-Driven Marketing Strategy

Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
December 9, 2020/by Brian Surguine

5 Clues It’s Time for B2B Churn Analysis

If you haven't changed anything but there's a spike in churn or if your sellers are struggling to sell, it's time for B2B Churn Analysis.
November 2, 2020/by Brian Surguine

Are Your B2B Sales Tactics Derailing the Customer Buying Journey?

B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.
October 30, 2020/by Laura Johnson
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Customer Satisfaction Research

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Jobs-To-Be-Done Research

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Key Buying Criteria Research

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User Persona Research

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B2B Marketing Enablement Research

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Buyer’s Journey Research

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Buyer Persona Research

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Data-Driven Marketing Research

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Message Testing

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Partner Enablement Market Research & Marketing Assets

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Thought Leadership Market Research & Marketing Assets

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B2B Sales Enablement Research

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Churn Analysis

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Competitive Landscape Analysis

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Win / Loss Analysis

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