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B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

Rebranding A Company: Dos & Don’ts

Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.

June 26, 2020/by Sean Campbell

COVID-19: The End of the Beginning

13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.

April 21, 2020/by Philippe Boutros

5 Clues It’s Time for Brand Research

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.

April 16, 2020/by Ava Anderson

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.

March 25, 2020/by Philippe Boutros

Online Research Communities: Observe the B2B Buyer in their Natural Habitat

Get real-time customer reactions and capture the big picture with Online Research Communities.

February 24, 2020/by Ava Anderson

How Do Customers Really Feel About Your Product? B2B Longitudinal Research

B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.

February 22, 2020/by Brian Surguine

B2B Marketing Strategy: What’s a Real Differentiator?

A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by. Here's how to do better.

February 13, 2020/by Sean Campbell

B2B Buyer Personas: Delete the Fluff

Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.

February 3, 2020/by Sean Campbell

Don’t GTM Before You’re Ready (Ignore The True Believers)

You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.

December 14, 2019/by Ava Anderson

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