B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

Video: Expert Networks vs. Panel Providers for B2B Research Studies

Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
March 8, 2023/by Raeann Bilow

Video: B2B vs. B2C Market Research – Key Project Differences

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
February 13, 2023/by Alexis Ford

4 Market Research Studies Every Biotech Startup Needs

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.
December 7, 2022/by Alexis Ford

Video: B2B Market Research Recruitment – Right People, Right Questions™

Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
November 23, 2022/by Raeann Bilow

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 
October 31, 2022/by Tricia Lindsey

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
October 17, 2022/by Ashley Wilson

Video: Why B2B Organizations Need Buyer Personas

Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
October 5, 2022/by Raeann Bilow

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
September 16, 2022/by Raeann Bilow

Video: How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
September 6, 2022/by Raeann Bilow
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B2B Market Research Services

Link to: B2B Customer Experience Research

B2B Customer Experience Research

Link to: B2B Buyer’s Journey Research

Buyer’s Journey Research

Link to: Buyer Persona Research

Buyer Persona Research

Link to: B2B Customer Satisfaction Research

Customer Satisfaction Research

Link to: B2B Jobs-To-Be-Done Research

Jobs-To-Be-Done Research

Link to: B2B Key Buying Criteria Research

Key Buying Criteria Research

Link to: B2B User Personas

User Persona Research

Link to: B2B Product/Service Research

B2B Product/Service Research

Link to: B2B Concept Testing

Concept Testing

Link to: B2B Go-To-Market Research

Go-To-Market Research

Link to: B2B Market Opportunity Research

Market Opportunity Research

Link to: B2B User Personas

User Persona Research

Link to: B2B Marketing Enablement Research

B2B Marketing Enablement Research

Link to: B2B Brand Research

Brand Research

Link to: B2B Buyer’s Journey Research

Buyer’s Journey Research

Link to: Buyer Persona Research

Buyer Persona Research

Link to: B2B Data-Driven Marketing Research

Data-Driven Marketing Research

Link to: B2B Message Testing

Message Testing

Link to: B2B Partner Enablement

Partner Enablement Market Research & Marketing Assets

Link to: B2B Thought Leadership Services

Thought Leadership Market Research & Marketing Assets

Link to: B2B Sales Enablement Research

B2B Sales Enablement Research

Link to: B2B Channel Research

Channel Research

Link to: B2B Churn Analysis

Churn Analysis

Link to: B2B Competitive Landscape Analysis

Competitive Landscape Analysis

Link to: B2B Win-Loss Research

Win / Loss Analysis

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