B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Market Research: Exposing the Truth

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
August 23, 2022/by Alexis Ford

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
August 9, 2022/by Tricia Lindsey

Video: B2B Market Research Firms – We Deliver Bad News to Good People

Our unofficial saying around here is, "We deliver bad news to good people". Here's why.
July 28, 2022/by Raeann Bilow

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
July 21, 2022/by Ashley Wilson

5 Pieces of Bad News a Competitive Landscape Analysis Can Deliver

A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
June 22, 2022/by Raeann Bilow

B2B Focus Groups: Virtual for the Win

Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.
June 7, 2022/by Alexis Ford

4 Types of Bad News B2B Brand Research Delivers

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
May 17, 2022/by Tricia Lindsey

B2B Buyer Persona Research: Truth Over Templates

Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.
April 29, 2022/by Ashley Wilson

Cascade Insights Recognized as Top Business to Work for in Oregon

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
April 11, 2022/by Raeann Bilow
Link to: What We Do

B2B Market Research Services

Link to: B2B Customer Experience Research

B2B Customer Experience Research

Link to: B2B Buyer’s Journey Research

Buyer’s Journey Research

Link to: Buyer Persona Research

Buyer Persona Research

Link to: B2B Customer Satisfaction Research

Customer Satisfaction Research

Link to: B2B Jobs-To-Be-Done Research

Jobs-To-Be-Done Research

Link to: B2B Key Buying Criteria Research

Key Buying Criteria Research

Link to: B2B User Personas

User Persona Research

Link to: B2B Product/Service Research

B2B Product/Service Research

Link to: B2B Concept Testing

Concept Testing

Link to: B2B Go-To-Market Research

Go-To-Market Research

Link to: B2B Market Opportunity Research

Market Opportunity Research

Link to: B2B User Personas

User Persona Research

Link to: B2B Marketing Enablement Research

B2B Marketing Enablement Research

Link to: B2B Brand Research

Brand Research

Link to: B2B Buyer’s Journey Research

Buyer’s Journey Research

Link to: Buyer Persona Research

Buyer Persona Research

Link to: B2B Data-Driven Marketing Research

Data-Driven Marketing Research

Link to: B2B Message Testing

Message Testing

Link to: B2B Partner Enablement

Partner Enablement Market Research & Marketing Assets

Link to: B2B Thought Leadership Services

Thought Leadership Market Research & Marketing Assets

Link to: B2B Sales Enablement Research

B2B Sales Enablement Research

Link to: B2B Channel Research

Channel Research

Link to: B2B Churn Analysis

Churn Analysis

Link to: B2B Competitive Landscape Analysis

Competitive Landscape Analysis

Link to: B2B Win-Loss Research

Win / Loss Analysis

Contact Us

Get In Touch With A B2B Expert


Cascade Insights will never share your information with third parties. View our privacy policy.