B2B Market
Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.
Big Data Ethics: Math Responsibly
Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
March 22, 2017/by Sean CampbellMarket Research Recruiting: How To Get A Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
February 21, 2017/by Sean CampbellCustomer Insights: You Need More Than Market Segmentation Data
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.
February 7, 2017/by Sean CampbellWill Market Research Jobs Survive the Artificial Intelligence Revolution?
Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.
October 3, 2016/by Sean CampbellKey Buying Criteria: The Path to ‘Yes’
Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
September 21, 2016/by Sean CampbellIn-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
September 14, 2016/by Sean CampbellPump Up Your Partnership: 9 Questions for Your Channel
Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.
April 26, 2016/by Isabel GautschiAfter The Sale: 11 Market Research Questions for B2B Customers
You can learn a lot from competitors' customers. B2B market research questions designed to identify opportunities to win buyers back from your rivals.
March 18, 2016/by Isabel Gautschi26 Market Research Questions for Your Competitor’s Ex-Sales Reps
Market research questions designed to uncover your competitor's sales strategies and tactics, their customers' key buying criteria, and market drivers.
October 12, 2015/by Sean CampbellContact Us
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B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research