B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

How Do Customers Really Feel About Your Product? B2B Longitudinal Research

B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.
February 22, 2020/by Brian Surguine

B2B Marketing Strategy: What’s a Real Differentiator?

A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by. Here's how to do better.
February 13, 2020/by Sean Campbell

B2B Buyer Personas: Delete the Fluff

Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.
February 3, 2020/by Sean Campbell

Don’t GTM Before You’re Ready (Ignore The True Believers)

You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.
December 14, 2019/by Ava Anderson

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.
November 21, 2019/by Brian Surguine

“I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords

Everything promises to accelerate, optimize, and transform. But, um, what does it do? Your B2B content strategy should prohibit marketing buzzwords.
November 19, 2019/by Isabel Gautschi

B2B Messaging: It’s Harder than B2C

B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.
October 11, 2019/by Sean Campbell

B2B Quant: Not Your Average Survey

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
September 4, 2019/by Brian Surguine
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